About The Position
Are you passionate about how technology can be used to solve business problems within automotive and manufacturing? Are you eager to shape the way automotive companies and manufacturers innovate and modernize their businesses? These sectors have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps automotive and manufacturing customers transform their businesses using our broad & deep portfolio of cloud services, generative AI, industry solutions, and partners. Amazon Web Services (AWS) seeks a technically-minded, results-oriented 'Principal Product Marketing Manager, Automotive & Manufacturing' to develop, lead, and execute our global marketing strategy & programs for automotive and manufacturing businesses. This person will help to drive industry-specific product marketing, field & account-based marketing, digital marketing, global industry campaigns, executive programs, and presence at large global events & industry tradeshows. They will partner closely with product & sales leaders to shape and position our portfolio of services, solutions, and partner offerings to help transform manufacturing operations and automotive innovation. They will develop differentiated value propositions backed by compelling 'reasons to believe' that position 'AWS as the product' for automotive and manufacturing use cases. They will create world-class industry content, technical storytelling, & experiences that scale across AWS Marketing channels to help decision makers see the value in working with AWS. They will drive awareness, deliver pipeline, and create raving AWS fans across the automotive and manufacturing industries. The candidate will hold a high bar for marketing activities, defining success metrics, measurement methods, and reporting processes. They will work on a rapidly growing business and have the opportunity to drive impact every day alongside a broad set of stakeholders.
Requirements
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
Nice To Haves
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
Responsibilities
- Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for automotive and manufacturing
- Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders
- Use market insights and competitive analysis to shape our product, sales, go-to-market, and industry marketing approach
- Develop and deliver consumable, impactful sales tools for AWS sales and go-to-market teams
- Develop, support, and deliver keynotes across industry conferences and tradeshows. Ensure that AWS has the right content and spokespersons to communicate industry value
- Work with our partner community to define solutions investment areas, develop value props and support the partner marketing delivery
- Build and maintain relationships with executives, customers and industry analysts
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
