Principal Product Manager

Coast•New York, NY

5h•$205,000 - $230,000•Onsite

About The Position

As Principal Product Manager, you will own the vision, strategy, and roadmap for one of Coast’s non-fuel spend products; expanding our platform beyond fuel into the broader universe of operational expenses, including expense management, accounts payable, reimbursements, and vendor payments. You will lead a cross-functional team of engineers and designers to build products that help fleet and field-based businesses move more of their day-to-day spend onto Coast in a way that is simpler, safer, and more trusted than existing solutions. We’re looking for someone who is comfortable operating in ambiguity, curious about complex financial workflows, and motivated by turning messy, real-world problems into simple, intuitive products. You should be equally comfortable thinking at a systems level and getting hands-on, whether that’s pressure-testing a concept, prototyping a flow, or working closely with engineering to translate constraints into thoughtful product decisions. Please note that this role will require you to be comfortable with working in-person at our NYC office at least 3.5 days/week on average.

Requirements

BA/BS in an analytical field (e.g. Computer Science, Engineering, Mathematics, Physics, Applied Sciences) or equivalent technical experience
Minimum 6 years of product management or adjacent product-building experience
Strong customer empathy and design thinking
Passion for AI, shown through hands-on building, prototyping, or side projects, and staying current on research and tools
Fluency with core LLM concepts and systems, such as prompting, fine-tuning, embeddings, retrieval, and evaluation, and the judgment to translate these into reliable, user-facing products.
Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git.
Fluency in data and experimentation, and understanding when the answer cannot be found in the data
Proven ability to lead small, cross-functional teams toward ambitious goals with urgency and agency
Ability to translate between technical and non-technical audiences, synthesizing complex systems into compelling narratives
Excellent communication and storytelling skills

Nice To Haves

Experience building Fintech products
Experience building AI products
Experience in high-growth startups
Experience building in domains requiring complex systems thinking

Responsibilities

Own the vision, strategy, and roadmap for a Coast product
Deeply understand and embody the voice of the customer
Drive high-velocity execution with a world-class team of engineers and designers, balancing principled intuition with data-driven decision making
Collaborate with sales, customer success and marketing to deliver a product and brand of high quality
Marry customer insights with technical possibilities, crafting intuitive user experiences that abstract away complexity
Prototype rapidly using tools like Cursor and Bolt to accelerate the product development lifecycle and fast-forward to production-ready products
Stay deeply plugged into AI research, industry trends, and emergent applications, filtering signal from noise and applying it creatively to Coast’s product
Contribute to the evolution of Coast’s product management practices as we scale AI across our platform

Benefits

A high-impact role with real ownership and the opportunity to shape the future of Coast’s products and services
Competitive compensation, including:
Annual salary: $205,000—$230,000 USD
Equity: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company’s early stage
Benefits, including:
Company-sponsored 401(k)
Medical, dental, and vision insurance
Flexible paid time off (vacation, personal well being, paid holidays)
Paid parental leave
$400 accessories allowance (a keyboard, mouse, headphones, etc.)
Education stipend
Tools to help manage your financial wellness, including webinar, and access to an equity tax advisory service
Free lunch on Fridays