Principal Product Manager– In-Store Media

Albertsons CompaniesPleasanton, CA
4hOnsite

About The Position

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand! At Albertsons Companies, we are looking for someone who’s not just seeking a job, but someone who wants to make an impact. In this role, you’ll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that’s constantly evolving. We are seeking a strategic, customer-obsessed, and data-savvy Principal Product Manager to lead the evolution and scaling of Albertsons’ In-Store Media platform. This high-impact role sits at the convergence of physical retail, digital engagement, and Retail Media monetization, focusing on enhancing the in-store customer journey while unlocking new revenue streams through retail media innovation. You will lead the roadmap for technologies such as digital signage, smart displays, in-store audio, interactive kiosks, shelf-edge displays, and more. You'll work cross-functionally with Ad Sales, Store Operations, Engineering, Data Science, AdTech, Martech, and external partners to deliver seamless and personalized shopper experiences that also drive advertiser value and store execution efficiency. The position will be based in Pleasanton, CA.

Requirements

  • 7 or more years of experience in product management, with at least two or more years in in-store media, retail technology, or AdTech.
  • Proven experience delivering customer-facing or advertiser-facing solutions in omnichannel retail environments.
  • Strong understanding of store operations, shopper behavior, and how digital experiences can enhance physical retail.
  • Excellent written and verbal communication skills with the ability to influence stakeholders at all levels.
  • Experience working with hardware and software teams; knowledge of digital signage platforms, IoT devices, and content scheduling systems is a plus.
  • Proficient in tools like JIRA, Confluence, Figma, and product analytics platforms.
  • Bachelor's degree required; MBA or technical background preferred.

Responsibilities

  • Define and evolve the product vision and multi-team strategy for In-Store Media.
  • Lead the end-to-end product lifecycle, from discovery and business case development through to pilots and scaled rollouts.
  • Use data, user research, and future trend analysis to identify opportunities and prioritize efforts with clear tradeoff frameworks.
  • Drive a robust measurement strategy, partnering with analytics and data science to implement attribution models, experimentation frameworks (A/B, geo tests), and instrumentation plans that enable precise measurement of campaign impact and shopper behavior
  • Partner with cross-functional stakeholders (Ad Sales, Merchandising, Marketing, Engineering, Store Ops) to align execution plans.
  • Translate business and customer needs into concise, outcome-driven PRDs and user stories.
  • Champion best-in-class in-store experiences, leading UX discussions with Design and driving alignment in exec reviews.
  • Integrate AdTech and Martech capabilities for programmatic, measurable, and privacy-compliant in-store media.
  • Partner with hardware/CMS vendors and IoT teams to ensure scalable, integrated solutions.
  • Develop and track key KPIs (ad performance, engagement, customer satisfaction), iterating based on insights.
  • Lead pre-mortems, create backup plans, and adjust strategies based on real-time constraints or unexpected changes.
  • Own strategic communication, articulating what not to pursue alongside what to prioritize.
  • Proactively extend influence beyond direct product domain, connecting strategic threads across the broader org.

Benefits

  • Competitive wages paid weekly
  • Associate discounts
  • Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
  • Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
  • Leaders invested in your training, career growth and development
  • An inclusive work environment with talented colleagues who reflect the communities we serve
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