Principal Product Manager - Customer Identity Product

The Walt Disney Company•Seattle, NY

19h

About The Position

Technology is central to Disney's operations, and Disney Entertainment and ESPN Product & Technology is a global organization dedicated to building and advancing the technological infrastructure for Disney's media business. This team combines technology with creativity to develop world-class products, enhance storytelling, and drive innovation and scalability across Disney's media portfolio, including Disney+, Hulu, ESPN, Disney Parks, ABC, and National Geographic. The Commerce, Data & Identity group provides core product management functions for digital commerce, identity, growth, messaging, and privacy, and is responsible for data engineering, science, and products. This specific role, Principal Product Manager on the Identity Product customer login team, is responsible for the 'front door' to all Disney digital products and services worldwide, encompassing customer registration, login, and verification journeys. The Principal Product Manager will define the vision, strategy, and roadmap for these areas, focusing on an experimentation mindset to deliver measurable improvements in customer login success, reduce friction, and lower support costs at a global scale. This principal-level individual contributor will operate in a high-ambiguity environment, navigating technical, legal, business, and user-experience considerations. Key responsibilities include setting long-term direction for authentication capabilities and UX journeys, influencing cross-functional executive stakeholders, and mentoring product managers within the Identity organization to elevate product artifacts, data-driven decision making, and strategic thinking. The role also involves leveraging advanced AI tools to enhance product management practices.

Requirements

Bachelor's degree in a relevant field required
10+ years of product management experience building and delivering consumer-facing software products at scale
Demonstrated track record of defining product vision and strategy for complex, platform-level capabilities that serve millions of users
Experience leading cross-functional product development across engineering, design, data, legal, and operations teams in a large, matrixed organization
Strong hands-on experience with experimentation and A/B testing methodologies, including designing experiments, analyzing results, and making data-driven launch decisions
Expert-level verbal and written communication skills, including a proven ability to author compelling product briefs and present complex product strategies to senior and executive leadership
Extensive experience with agile software development practices in large-scale engineering organizations (100+ person teams)
Strong ability to navigate ambiguity, make sound decisions with incomplete information, and drive clarity in environments with competing stakeholder priorities

Nice To Haves

Master's/MBA/Technical degrees or equivalent experience preferred
Product management experience in identity, authentication, or security product areas (consumer IAM, SSO, passwordless, MFA, fraud prevention)
Experience with consumer registration, login, and credential management flows for global direct-to-consumer products
Familiarity with authentication technologies and protocols (OAuth, OIDC, SAML, WebAuthn/FIDO2, OTP, magic links, passkeys)
Experience managing products with significant regulatory and legal complexity across multiple jurisdictions (privacy, consent, COPPA, regional data requirements)
Experience with mobile messaging platforms (SMS, WhatsApp) for transactional and verification use cases
Product management experience in media, streaming, or entertainment industry
Strong passion for The Walt Disney Company and its brands, and a genuine interest in building identity and authentication experiences that serve a diverse, global audience

Responsibilities

Own vision and priorities for login, registration, and verification journeys across Disney
Drive the multi-quarter roadmap
Turn market signals (passkeys, risk-based authentication, etc.) into strategy
Tie auth investments to conversion, support, and growth
Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar
Ship cross-platform auth end to end; align design, engineering, legal, privacy, security, data, support
Run executive readouts for C-level audiences
Own launch comms and stakeholders across Disney+, Hulu, ESPN, TWDC
Roll out globally — legal, regional, platform, business constraints
Leverage the auth experiment program for insights, refinement, and launch strategies
Define KPIs, OKRs, dashboards
Recommend launches with numbers on conversion, support, security
Be the authentication expert for Identity and DEEP&T
Partner with engineering leaders across teams as well as key stakeholders including Security, Legal, Privacy, VX/DX, Marketing, Data
Align brands, regions, jurisdictions, platforms
Present to execs; credible with engineers and leadership
Lead cross-org programs (messaging, migration, consent, etc.)
Coach Identity PMs on briefs, experiments, stakeholder comms, strategy, and leveraging AI tools
Model rigor in artifacts, analysis, clarity
Shape Identity PM practices and culture