Principal Product Manager - Customer Identity Product

The Walt Disney Company • Santa Monica, CA

1d • Onsite

About The Position

The Identity Product customer login team at Disney Entertainment and ESPN Product & Technology is seeking a Principal Product Manager. This team is responsible for the front door to every Disney digital product and service worldwide, including customer registration, login, and verification journeys. The Principal Product Manager will lead and define the vision, strategy, and roadmap for these areas, encompassing account creation, identity verification, and credential management. A key aspect of the role is leading with an experimentation mindset to deliver measurable improvements in customer login success, while simultaneously reducing friction and support costs at a global scale. This is a principal-level individual contributor and product leader role, operating in a high-ambiguity environment where technical, legal, business, and user-experience considerations intersect. The successful candidate will set long-term direction for a portfolio of authentication capabilities and user experience journeys, influence cross-functional executive stakeholders, and mentor product managers within the Identity organization. The role emphasizes raising the bar for product artifacts, data-driven decision making, and strategic thinking, leveraging a robust AI toolset to continually reshape PM leadership and the product management craft. The broader organization builds and advances the technological backbone for Disney’s media business globally, focusing on world-class products, enhanced storytelling, and driving innovation and scalability across brands like Disney+, Hulu, ESPN, and Disney Parks.

Requirements

• Bachelor's degree in a relevant field required.
• 10+ years of product management experience building and delivering consumer-facing software products at scale.
• Demonstrated track record of defining product vision and strategy for complex, platform-level capabilities that serve millions of users.
• Experience leading cross-functional product development across engineering, design, data, legal, and operations teams in a large, matrixed organization.
• Strong hands-on experience with experimentation and A/B testing methodologies, including designing experiments, analyzing results, and making data-driven launch decisions.
• Expert-level verbal and written communication skills, including a proven ability to author compelling product briefs and present complex product strategies to senior and executive leadership.
• Extensive experience with agile software development practices in large-scale engineering organizations (100+ person teams).
• Strong ability to navigate ambiguity, make sound decisions with incomplete information, and drive clarity in environments with competing stakeholder priorities.

Nice To Haves

• Master's/MBA/Technical degrees or equivalent experience preferred.
• Product management experience in identity, authentication, or security product areas (consumer IAM, SSO, passwordless, MFA, fraud prevention).
• Experience with consumer registration, login, and credential management flows for global direct-to-consumer products.
• Familiarity with authentication technologies and protocols (OAuth, OIDC, SAML, WebAuthn/FIDO2, OTP, magic links, passkeys).
• Experience managing products with significant regulatory and legal complexity across multiple jurisdictions (privacy, consent, COPPA, regional data requirements).
• Experience with mobile messaging platforms (SMS, WhatsApp) for transactional and verification use cases.
• Product management experience in media, streaming, or entertainment industry.
• Strong passion for The Walt Disney Company and its brands, and a genuine interest in building identity and authentication experiences that serve a diverse, global audience.

Responsibilities

• Own vision and priorities for login, registration, and verification journeys across Disney.
• Drive the multi-quarter roadmap.
• Turn market signals (passkeys, risk-based authentication, etc.) into strategy.
• Tie auth investments to conversion, support, and growth.
• Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar.
• Ship cross-platform auth end to end; align design, engineering, legal, privacy, security, data, support.
• Run executive readouts for C-level audiences.
• Own launch comms and stakeholders across Disney+, Hulu, ESPN, TWDC.
• Roll out globally — legal, regional, platform, business constraints.
• Leverage the auth experiment program for insights, refinement, and launch strategies.
• Define KPIs, OKRs, dashboards.
• Recommend launches with numbers on conversion, support, security.
• Be the authentication expert for Identity and DEEP&T.
• Partner with engineering leaders across teams as well as key stakeholders including Security, Legal, Privacy, VX/DX, Marketing, Data.
• Align brands, regions, jurisdictions, platforms.
• Present to execs; credible with engineers and leadership.
• Lead cross-org programs (messaging, migration, consent, etc.).
• Coach Identity PMs on briefs, experiments, stakeholder comms, strategy, and leveraging AI tools.
• Model rigor in artifacts, analysis, clarity.
• Shape Identity PM practices and culture.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package.
• Full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Number of Employees: 1,001-5,000 employees