Principal Product Line Manager

Nordson Corporation•Duluth, GA

58d

About The Position

Nordson Packaging, a global leader in Packaging, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment. Summary of the role As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected. Job Summary The Product Line Manager is a strategic leader responsible for managing and driving the growth and profitability of the product line. This role requires a deep understanding of market dynamics, customer needs, and industry trends to develop and execute comprehensive product strategies. The Product Line Manager plays a critical role in driving product innovation, simplifying the product portfolio, and aligning cross-functional teams to deliver differentiated value propositions. Success in this role demands strong collaboration with business development, sales, marketing, engineering, and operations teams to ensure a cohesive approach to market opportunities, product development, and lifecycle management.

Requirements

Bachelor's degree in Marketing, Business, Engineering, or a related field (MBA preferred).
Minimum of 7 years of experience in product management, product marketing, or a related role within a technical or manufacturing environment.
Proven track record of driving revenue growth and profitability through strategic product management.
Experience with product lifecycle management tools, VOC processes, and innovation pipelines.
Strong technical skill demonstrating ability to communicate product capabilities, attributes and values
Strong business acumen with the ability to communicate product value to internal and external stakeholders.
Excellent communication, collaboration and leadership skills.
Proficiency in MS Office applications, SAP, and other relevant business software.

Nice To Haves

Interpersonal skills to coordinate, negotiate, build consensus and resolve issues
Combination of strong technical background and business acumen
Strong technical background combined with business acumen to drive product success
Ability to set overall goals, break down to a series of tasks and multi-task
Excellent communication and leadership skills with the ability to coordinate cross-functional teams.
Ability to adapt to a fast-paced environment and manage multiple priorities.

Responsibilities

Develop and own the product line strategy to achieve revenue growth, market relevance, and profitability.
Conduct market analysis, competitive benchmarking, and customer research to identify trends, opportunities, and gaps.
Build and maintain a clear product roadmap aligned with the company's overall strategic goals.
Lead Voice of Customer (VOC) activities to uncover unmet customer needs and market opportunities.
Validate concepts to create differentiated value propositions and robust business cases.
Collaborate with engineering and operations to prioritize and drive new product development, ensuring timely delivery and alignment with market needs.
Own new product vitality metrics, ensuring consistent contribution to revenue from innovative offerings.
Manage the entire product lifecycle, from development and launch to end-of-life, ensuring smooth transitions and continued market relevance.
Collaborate with global sales and marketing teams to execute successful product launches and promotions.
Oversee inventory management, and phase-out processes to optimize supply chain efficiency.
Analyze the product portfolio to identify opportunities for simplification by retiring or consolidating low-performing products.
Focus resources on high-impact products and key customer segments to maximize efficiency and value.
Support customer engagement efforts to drive adoption, satisfaction, and loyalty.
Act as the subject matter expert and primary contact for product-related inquiries.
Partner with Business Development Managers to prioritize focus segments and build a robust product innovation funnel.
Serve as the bridge between sales, marketing, engineering, and operations to ensure alignment and execution of product strategies.
Provide product-specific training, tools, and support to the global commercial organization.