Principal, Product Advocacy & Market Engagement| Ed-Tech & SaaS| Remote | 50% -75%

Ellucian

42d•Remote

About The Position

Ellucian is on a mission to power higher education, so institutions can empower student success. Through cutting-edge technology, we enable institutions to transform the lives of students and the communities they serve. We are hiring a Principal, Product Advocacy & Market Engagement , USA to report to the VP, Product Evangelism and serve as a senior, market-facing leader who brings Ellucian’s product vision to life across the United States. This role does not own messaging. Solutions Marketing owns messaging, and this role operationalizes and amplifies that messaging through executive storytelling, field-ready narratives, customer advocacy, and high-impact market presence.

Requirements

10+ years of experience in product evangelism, product marketing enablement, go-to-market leadership, communications, or related market-facing roles in enterprise software or SaaS, with a demonstrated record of external speaking and executive facilitation.
Proven success delivering high-stakes presentations, keynotes, and executive briefings. Ability to engage confidently with senior institutional stakeholders such as presidents, provosts, CIOs, and student success leaders.
Strong ability to operationalize Solutions Marketing messaging into stories, presentations, and assets that land with distinct audiences. High standards for message discipline, clarity, and authenticity.
Experience creating and scaling customer champion motions, reference storytelling, and outcomes-based proof that can be used across events, sales pursuits, and market education.
Demonstrated ability to align and deliver through a matrix spanning Product, Engineering, Solutions Marketing, Sales Enablement, Customer Success, and regional GTM teams.
Ability to understand product strategy and roadmap intent, translate it into institution-relevant value, and communicate trade-offs and outcomes credibly without over-promising.
Comfort defining operating cadences, building repeatable programs, and measuring results with clear inputs and outputs such as content performance, engagement, advocacy growth, and field impact.
Willingness to travel for major events and customer engagements across the USA.

Responsibilities

Activate Solutions Marketing narratives in the field
Translate approved messaging into compelling executive stories, demos, talk tracks, event programming, and reusable storytelling kits for the US market.
Lead executive-level evangelism moments
Represent Ellucian in customer executive briefings, conferences, webinars, user groups, and partner events, with keynote-ready delivery and audience-specific framing.
Build and scale customer advocacy
Develop and mobilize customer champions, reference stories, practitioner communities, and outcome proof points that increase credibility and accelerate adoption.
Partner with Sales on strategic opportunities
Support high-impact pursuits through executive presentations, storytelling for key decision-makers, and confidence-building customer narratives, especially for strategic accounts.
Create a closed-loop feedback system
Capture field intelligence including objections, competitive signals, win and loss themes, and adoption friction, and feed structured insights back to the VP, Product Evangelism, Solutions Marketing, and Product to improve readiness and message deployment.
Raise Ellucian’s thought leadership footprint
Drive a consistent drumbeat of high-quality content and speaking engagements that increase market understanding and reinforce Ellucian’s leadership in responsible, AI-powered transformation.
Establish measurable evangelism programs
Define success metrics for reach and engagement, advocacy pipeline, field enablement utilization, and influence on strategic opportunities, and use data to continuously improve programming.

Benefits

Comprehensive health coverage: medical, dental, and vision
Flexible time off
Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
401k w/ match & BrightPlan - to help you save for the future
Parental Leave
5 charitable days to support the community that supports us
Telemedicine
Wellness
Headspace Care (mental health)
Wellbeats (virtual fitness classes)
RethinkCare & Wellthy– caregiver support
Diversity and inclusion programs which provide access to internal employee resource groups
Employee referral bonuses to encourage the addition of great new people to the team
Education Assistance Program
Professional development opportunities