Principal Marketing Automation Manager

bostonscientific•Maple Grove, MN

13d•$99,100 - $188,300•Hybrid

About The Position

As a Marketing Automation Manager, you will lead the strategy and execution of advanced marketing automation initiatives that enable personalized, data-driven customer experiences. This role is critical in shaping how we leverage Salesforce Marketing Cloud, form and quiz platforms, and integrated technologies to deliver impactful campaigns across channels. You will partner with cross-functional teams—including Digital Marketing, Analytics, Omnichannel Marketing, and IT teams —to ensure alignment with enterprise goals and compliance standards. Qualified candidates have demonstrated experience translating business marketing goals and strategies into customer-centric, actionable marketing technology solutions in Salesforce-integrated solutions. They are self-motivated and bring an innovative mindset to their work, along with the strong ability to nimbly adapt to changing business conditions / plans while simultaneously continuing to be proactive and drive projects to completion. This role reports to the Digital Customer Experience Manager and will be a key contributor in achieving the division’s business goals.

Requirements

Bachelor’s degree in Marketing, Information Technology, or related field.
A minimum of 5 years in marketing automation, senior business analysis, or Salesforce Marketing Cloud implementations (Marketo/Eloqua experience also relevant).
Demonstrated expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile/Ad Studio), with hands-on experience building advanced campaigns.
Strong understanding of customer data management, segmentation, CDP/Data Cloud concepts, data quality, and consent.
Proven ability to lead complex projects, influence cross-functional teams, and deliver outcomes in a matrixed environment.
Excellent communication, stakeholder engagement, and vendor management skills.
Track record of continuous improvement, scalability, and innovation.

Nice To Haves

Experience with journey orchestration, lead scoring, and omnichannel testing/optimization.
Familiarity with workflow visualization technologies (like Visio) and user story writing.
Working knowledge of consent and data privacy best practices.
Experience with Sales Cloud/CRM, form building, AI, and web content strategy.

Responsibilities

Drive the vision for marketing automation capabilities, aligning with organizational priorities and customer engagement strategies.
Show up as a subject matter expert to guide stakeholders and decision-making on technology adoption and campaign design.
Responsible for execution, in partnership with IT, of complex, multi-channel campaigns and customer journeys.
Implement advanced segmentation and personalization strategies in collaboration with marketing managers and business analysts.
Support program builds by attending and clarifying business asks in backlog grooming sessions and validating accuracy and consumer experience in user acceptance testing.
Monitor performance and partner closely with marketing analytics team to identify opportunities for optimization.
Translate business needs into nuanced user stories and acceptance criteria for IT; manage functional requirements and fit–gap decisions.
Create clear process documentation, workflow maps, and enablement materials for business and technical stakeholders.
Uphold data privacy, consent management, and security protocols
Be a connector of tech, tools, and functionality.
Partner with IT and analytics teams to strategically integrate data sources, align processes, and move in tandem to complete projects.
Facilitate cross-BU alignment by sharing learnings, standards, and reusable patterns.
Activate 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud, Formstack, Interaction Studio, ShowPad, etc.)