Principal Marketing Automation Manager

Boston Scientific • Arden Hills, MN

2d

About The Position

Your responsibilities will include: Responsible for execution, in partnership with IT, of complex, multi-channel campaigns and customer journeys. Implement advanced segmentation and personalization strategies in collaboration with marketing managers and business analysts. Support program builds by attending and clarifying business asks in backlog grooming sessions and validating accuracy and consumer experience in user acceptance testing. Facilitate cross-BU alignment by sharing learnings, standards, and reusable patterns. Drive the vision for marketing automation capabilities, aligning with organizational priorities and customer engagement strategies. Show up as a subject matter expert to guide stakeholders and decision-making on technology adoption and campaign design. Translate business needs into nuanced user stories and acceptance criteria for IT; manage functional requirements and fit-gap decisions. Create clear process documentation, workflow maps, and enablement materials for business and technical stakeholders. Uphold data privacy, consent management, and security protocols

Requirements

• Bachelor's degree in Marketing, Information Technology, or related field.
• A minimum of 5 years in marketing automation, senior business analysis, or Salesforce Marketing Cloud implementations (Marketo/Eloqua experience also relevant).
• Demonstrated expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile/Ad Studio), with hands-on experience building advanced campaigns.
• Strong understanding of customer data management, segmentation, CDP/Data Cloud concepts, data quality, and consent.
• Proven ability to lead complex projects, influence cross-functional teams, and deliver outcomes in a matrixed environment.
• Excellent communication, stakeholder engagement, and vendor management skills.
• Track record of continuous improvement, scalability, and innovation.
• Familiarity with workflow visualization technologies (like Visio) and user story writing.
• Working knowledge of consent and data privacy best practices.

Nice To Haves

• Experience with journey orchestration, lead scoring, and omnichannel testing/optimization.
• Experience with Sales Cloud/CRM, form building, AI, and web content strategy.

Responsibilities

• Responsible for execution, in partnership with IT, of complex, multi-channel campaigns and customer journeys.
• Implement advanced segmentation and personalization strategies in collaboration with marketing managers and business analysts.
• Support program builds by attending and clarifying business asks in backlog grooming sessions and validating accuracy and consumer experience in user acceptance testing.
• Facilitate cross-BU alignment by sharing learnings, standards, and reusable patterns.
• Drive the vision for marketing automation capabilities, aligning with organizational priorities and customer engagement strategies.
• Show up as a subject matter expert to guide stakeholders and decision-making on technology adoption and campaign design.
• Translate business needs into nuanced user stories and acceptance criteria for IT; manage functional requirements and fit-gap decisions.
• Create clear process documentation, workflow maps, and enablement materials for business and technical stakeholders.
• Uphold data privacy, consent management, and security protocols

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Number of Employees: 5,001-10,000 employees