Principal Manager, Marketing Capabilities

Boston Scientific•Arden Hills, MN

59d•Hybrid

About The Position

Marketing is a key growth driver for Boston Scientific. We are seeking a Principal Marketing Manager to join our Global Marketing Capabilities team, focused on developing and managing strategic and impactful enterprise marketing capabilities initiatives that empower divisional & regional teams across Boston Scientific. This role will lead the Marketing organization in developing critical upstream strategy capability initiatives to ensure excellence in voice-of-customer research, market assessment, developing value propositions, portfolio planning, and developing differentiated products. While this is an individual contributor role, you will play a highly influential part in shaping strategy and enabling execution by collaborating across divisions and functions, engaging with senior stakeholders, and leading key initiatives. The ideal candidate will be an experienced B2B healthcare marketer who is naturally customer focused, analytical, collaborative, attentive to detail, self-motivated, and has successfully led aspects of product, or market, development in a large matrixed organization.

Requirements

Bachelor's degree
A minimum of 7 years of experience in MedTech product marketing, with deep understanding of upstream strategy, portfolio optimization, product marketing, and go-to-market planning
Demonstrated experience in customer segmentation, opportunity evaluation, product validation, and development of value propositions
Experience contributing to outcomes within a matrixed global organization; experience in medical devices or similar regulated industries is beneficial but not required
Proven ability to analyze complex information, collaborate with cross-functional teams (R&D, Market Research, etc), and contribute to decision-making processes without direct authority
Exceptional written and verbal communication skills, along with experience in stakeholder management, facilitation, and managing projects through completion

Nice To Haves

Familiarity working across a few different therapy categories
Change management experience or certification
MBA or relevant advanced degree

Responsibilities

Lead the global rollout and continuous evolution of the upstream stages of the Boston Scientific Marketing Framework. This includes building key enabling programs and resources to empower upstream marketers at critical points in the framework.
Collaborate with divisional and regional product marketing teams, as well as cross-functional stakeholders, to assess marketing maturity, define common strengths and gaps, and support strategic planning initiatives.
Represent Marketing in, and influence the direction of, enterprise-wide transformation projects. Examples include renovating the Product Development Lifecycle process, portfolio optimization, launch excellence, sustainability, etc
Partner with Marketing Capabilities and divisional teams to standardize and deploy best practices, tools, trainings, and frameworks consistently across global marketing functions.
Define, track, and report on KPIs for upstream marketing adoption, performance, and strategic impact, while identifying continuous improvement opportunities.

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