Principal eCommerce Copywriter

Columbia Sportswear•Portland, OR

7d•Hybrid

About The Position

The eCommerce Copywriting Lead is a strategic and creative copy leader responsible for evolving Columbia’s eCommerce messaging into a bold, conversion-driven voice that reflects our new brand ethos—balancing performance storytelling with digital commerce strategy. We’re looking for a creative spark—someone who brings fresh ideas, challenges conventions, and knows how to turn technical product details into compelling stories that convert. This role is ideal for a copy leader who thrives on shaping brand voice and driving performance through bold, imaginative content. This leader will shape Columbia’s new tone of voice across all eCommerce experiences and digital marketing channels. This role combines exceptional storytelling and marketing copy expertise with the ability to balance irreverence and authority, ensuring every piece of content reflects brand personality and drives conversion. The Copywriting Lead thrives in a fast-paced environment, mentors team members, and collaborates cross-functionally to elevate site content and eCommerce campaigns.

Requirements

Bachelor’s degree, applicable certification, or equivalent experience.
8+ years of professional experience in a Copywriting function.
Proven ability to develop and maintain a distinctive brand voice across eCommerce platforms.
Expertise in marketing copy for digital and social channels, with strong understanding of conversion-driven content.
Strong collaboration skills and experience mentoring creative talent.
Ability to thrive in a fast-paced, deadline-driven environment.
Experience using A/B testing, analytics, or performance data to inform and optimize copy.
Ability to interpret consumer insights and apply them to messaging strategies.
Able to develop creative ideas that work across channels.
Aware and knowledgeable of social media trends.
Experienced at creating digital content.
An excellent communicator with skills to establish positive working relationships across various levels and fields of expertise

Nice To Haves

Familiarity with Digital Creative/Content platforms and tools (e.g., Figma, Ampli e nce , Zeta .) is a plus.

Responsibilities

eCommerce Copy Leadership Own the copy strategy for Columbia’s eCommerce site, including homepage, category pages, product descriptions, and promotional content. Ensure all site copy aligns with the refreshed tone of voice and supports conversion and SEO best practices. Partner with UX and merchandising teams to optimize storytelling across the shopping journey. The copy team is energized, aligned, and pushing creative boundaries while meeting performance goals.
Brand Voice Development Spearhead the implementation of Columbia’s tone of voice across digital marketing channels (email, paid media, social) and emerging platforms. Balance irreverence and authority in messaging to resonate with diverse audiences while maintaining brand integrity.
Copywriting Excellence Craft compelling, on-brand copy for seasonal campaigns, product launches, and omnichannel experiences. Translate technical product details into engaging narratives that drive purchase intent.
Collaboration & Mentorship Work closely with designers, marketers, and eCommerce teams to deliver integrated creative solutions. Mentor junior copywriters, fostering growth and ensuring adherence to brand and eCommerce standards. Champion best practices in copywriting and creative workflows for digital commerce.
Innovation & Agility Stay ahead of cultural trends, competitor strategies, and eCommerce content innovations. Contribute to process improvements and adopt new tools to enhance efficiency and scalability.

Benefits

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding.
Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
We have extensive wellness benefits, employee discounts and a generous time off program available.

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