Principal Digital Strategist, HLS

Adobe•Elizabethtown, PA

About The Position

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The challenge Adobe's Digital Strategy Group (DSG) works with C-level leadership at leading healthcare & life sciences companies to advise on digital strategy, customer-experience and next-gen innovation. Adobe has long been at the forefront of digital transformation enabling new experience-led business models in industries such as retail, travel, and banking, and now healthcare & life sciences are among the fastest growing industries partnering with Adobe. As a leader in our healthcare practice, you will partner with Adobe's largest, most strategic payor and provider customers. You'll leverage industry expertise and demonstrated experience with digital solutions to advise on the value of technology in accelerating key business priorities. You will collaborate with internal and external experts with experience from leading consulting & technology companies to conduct analyses, develop insights, and deliver impactful recommendations. You will advise industry executives and utilize your experience to become a trusted advisor to clients, serving as a thought leader on trends, digital innovation, and use cases for Adobe technology. In addition to your work with leading healthcare brands, you will help shape Adobe's industry vision and develop accompanying strategies to drive revenue growth.

Requirements

Extensive knowledge of the healthcare industry, having worked at or consulted leading payor &/or provider organization(s)
Deep understanding of key industry trends, business issues, strategic priorities, challenges, & opportunities within healthcare companies (e.g., Marketing/ Media, Sales, Digital, IT)
Understanding of digital customer engagement & high-level marketing technology capabilities and concepts; Ability to articulate business value of digital experience & marketing technology investments
Ability to partner with Sales leaders to collaborate on creation of account-level & sales opportunity-level strategies & plans to drive results for customers & Adobe
Proven track record of driving alignment with healthcare client executives around business transformation vision, strategy, roadmap & investment
Experience interacting with SVP / C-Level stakeholders within healthcare organizations, whether in a role with consulting firm, marketing / digital agency, or industry-side Marketing, Digital, or IT function
Experience developing & maintaining strong customer / client relationships as well as collaborating across internal ecosystem functions / partners including product & marketing teams, system integrators and technical solution partners
High degree of intellectual curiosity and ability to absorb new concepts quickly
Willingness to travel up to 30%

Responsibilities

Advise on digital strategy, customer-experience and next-gen innovation.
Partner with Adobe's largest, most strategic payor and provider customers.
Advise on the value of technology in accelerating key business priorities.
Collaborate with internal and external experts with experience from leading consulting & technology companies to conduct analyses, develop insights, and deliver impactful recommendations.
Advise industry executives and utilize your experience to become a trusted advisor to clients, serving as a thought leader on trends, digital innovation, and use cases for Adobe technology.
Help shape Adobe's industry vision and develop accompanying strategies to drive revenue growth.
Inform the HLS brand vision & messaging, engaging audiences in 1:few or 1:many presentations at industry events, virtually and in person to elevate market positioning
Support collaboration with product organization, informing capabilities and identifying future state industry needs and areas of investment

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