Principal Copywriter

Virio•San Francisco, CA

7d•$160,000 - $280,000•Onsite

About The Position

Virio is building the AI marketer for enterprise. We help vertical SaaS companies turn LinkedIn into their #1 GTM channel. Virio pairs world-class content engineers with agentic AI research to create brand-safe, ICP-targeted executive content that drives real pipeline, not vanity metrics. Today, we run a done-for-you content engine for B2B executives. Tomorrow, we’re building a fully autonomous AI marketer embedded inside enterprise teams. Having added $1M in ARR within the last 30 days, our recruiting team is moving quick to hire the talent we need to continue scaling.

Requirements

Executive-facing – You’ve worked directly with founders or senior operators and can turn their ideas into clear, persuasive executive copy.
Messaging owner – You define content lanes, key messages, and copy frameworks that guide consistent execution.
Execution-led – You don’t just review work; you write, edit, and ship high-impact executive copy yourself.
Performance-aware – You track engagement and attribution signals and use them to refine copy and messaging.
Systems-minded – You build and maintain briefs, templates, and workflows that enable consistent output at scale.
Fast-moving – You operate comfortably in high-velocity environments and adapt quickly as priorities change.
Strong operator – You can own day-to-day executive content execution while shaping narrative direction across accounts.
Strategic storyteller - You craft narratives that resonate with founders, CMOs, and GTM leaders - and tie them to real business outcomes.
Content architect - You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale.
Client-obsessed - You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.
Execution-first - You don’t just pitch ideas - you write copy, ship posts, and iterate fast based on data.
B2B-native - You understand how content fits into the GTM motion - ABM, demand gen, founder brand, and sales enablement.
Creative operator - You balance creative instinct with GTM rigor - thinking in hooks, CTAs, and commercial value.
Team-minded - You love collaborating with designers, strategists, and account managers to turn client goals into standout campaigns.
Startup-ready - You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.

Nice To Haves

Experience with LinkedIn-native content strategy
Large LinkedIn following
Familiarity with platforms like Beehiiv, Descript, Figma, Notion, Webflow, and Zapier
Experience working directly with startup founders or C-level execs on public brand positioning
Track record of turning content programs into a revenue growth engine
Experience ghostwriting or executive storytelling in a B2B context

Responsibilities

Own day-to-day content execution for executive LinkedIn programs across multiple B2B SaaS clients.
Write daily posts that translate executive ideas into concise, high-performing copy.
Define content lanes, hooks, and CTAs aligned to each executive’s GTM objectives.
Conduct executive interviews to source raw material and convert it into publish-ready content.
Maintain reliable delivery through briefs, templates, and review workflows.
Collaborate with account and creative partners to ensure messaging consistency.
Iterate rapidly based on performance data and client feedback.