Copywriter

GTB•Detroit, MI

4h•$45,000 - $90,000•Hybrid

About The Position

GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide. THE OPPORTUNITY Copywriter A conceptual copywriter for the Retail Team must possess an essential set of core skills that distinguish themselves for the unique needs of Automotive Retail copywriting. An overview follows: IDEATOR Most certainly, a skilled iterator is needed. One that can work quickly and efficiently under duress of deadlines. One that can also pivot ideation on request under extreme time-constraints [before & after regular business hours]. Strategic direction can quickly change, and is often subjected to market conditions, and global/current events. PERSISTENCE/STAYING POWER As a result, the Retail Copywriter must possess staying power: the ability to keep digging in the well for ideas and solutions to any ever-changing directions. The Retail Writer must have the fortitude to remain committed to the project for the long haul...to endure not only unexpected direction changes, but multiple expected “tweaks & revisions” from the multiple layers of internal agency & client reviews. ADAPTABILITY No doubt, being skilled in adapting to the situation at hand, is needed, almost as much as work that can be shared with clients. For automotive retail copywriting is not just about the big idea. It’s also about the ability to create desire through the description and portrayal of features & benefits. And it’s most certainly often about creating a sense of urgency and a call to action. Few, if any copywriting positions call for this disparate and unique combination of writing skills, in addition to subtleties of tone needed on different types of assignments: New Product Launches, Regional or National Sales Events, Disaster Relief, Community Support, Regional-Centric Product Campaigns, or Multi-Cultural Campaigns. MULTI-TASKER Indeed, these multiple writing skills are held to a premium, because they are relied upon and leveraged day-in, and day-out. For the Retail Copywriter must also be skilled in multi-tasking several assignments at once, and often, with pressing & overlapping deadlines (each with their own unique requirements). Deadline management skills are as much needed day-to-day, as the ability to deliver useful ideas. Clearly, the Retail Copywriter must skillfully assimilate as much information through briefs & requests. Drilling down to key points and key facts for big idea nuggets, is a skill every Retail Automotive Copywriter must possess. FOCUS & CLARITY OF PURPOSE Similarly, information needed may be incomplete, incomprehensible, or both. Knowing what information you need, is just as important a skill as knowing what information you don’t need. Clarity of purpose & intent breeds efficiency…most useful in the Retail Creative Team where creativity is on demand and always under duress of deadlines. Regarding information, it is important to note that useful information can make the difference between an idea that captures the imagination, creates desire and motivates action...and an idea that fails in one or all of those end-goals. ARTICULATE & SUCCINCT Sharing ideas is an everyday part of the job. The ability to succinctly articulate the how-what-why of an idea is a skill and quality that every Retail Copywriter should possess. Whether conveying ideas to your Art Director, Manager, Agency Colleagues or even Clients, the Retail Writer’s ability to sell the work is just as important as the ability of the actual idea itself to sell the consumer. And given the existence of multi-layered approval gauntlets [internal & client], the ability to be clear, concise, and articulate in conveying ideas is both useful and appreciated.

Requirements

A bachelor’s degree, English or writing emphasis preferred
Portfolio showcasing conceptual skills
One-plus years of experience in an agency setting, solid creative writing skills and a digital landscape expertise
Proficiency with Microsoft, Adobe Creative Suites
Demonstrated business acumen, ability to be a team player, establish an information hierarchy, work independently under guidance from Creative Director and other senior team members
IDEATOR
PERSISTENCE/STAYING POWER
ADAPTABILITY
MULTI-TASKER
FOCUS & CLARITY OF PURPOSE
ARTICULATE & SUCCINCT
Quick-to-Concept & Script
Ideator
Perform under Deadline
Organized
Buttoned-Up
Information Assimilator
Multi-Tasker
Articulate & Succinct
Concepting to budget
Persistence & Staying Power
Adaptability
Purpose & Focus
Work-Smart
Articulate & Succinct
Cut through Clutter
Brand, product and legal guideline compliance