Principal Campaign Marketing Manager

Smartsheet

5h•Remote

About The Position

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. As a Principal Campaign Marketing Manager, your primary objective is to develop and execute on a campaign strategy that supports business objectives. You will build a deep understanding of the buyer journey and work closely with cross-functional teams to develop campaign messaging, manage campaign execution and measure campaign performance. This strategic individual contributor role acts as a senior leader on the team where you will also help shape and scale our global campaigns sharing best practices across the greater Marketing org. You’re both a data-driven and creative thinker who cares about creating engaging experiences for our audience. You’re a natural connector and have a knack for being highly organized, while navigating a fast-paced environment. You thrive in a team that deeply values collaboration, feedback and learning. This position will work within the Growth Marketing team. We are a highly collaborative, team-oriented and results-focused group. This team drives an end-to-end approach to delivering consistent pipeline across the customer journey: including planning, execution, reporting and continual optimization and improvement. The position is remote and can be based anywhere in the US and reports into theVP, Global Growth Marketing

Requirements

10+ years SaaS B2B Marketing experience
4+ years Campaign management experience
Strong influencing ability and executive presence
Excellent communications and organizational skills
Proven ability to work and thrive in a fast-paced environment
Comfortable managing multiple demands and meeting tight deadlines
Experience working at a growing company

Responsibilities

Planning:
Develop a deep understanding of the buyer persona and pain points
Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging.
Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
Heavily contributes to quarterly campaign planning and reporting
Heavily contributes to annual marketing strategy with an eye on the vision and MBOs
Executing:
Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap.
Develops quarterly campaign plan
Work with cross functional teams to execute campaign tactics
Lead programs and initiatives that involve participation from multiple campaigns
Shares best practices with campaign marketing counterparts and the greater Marketing org
Consistently looks for opportunities to improve campaign processes or cross functional collaboration
Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
Reporting and Optimization:
Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans.
Build repeatable tactic toolkits for optimal performance
Strong analytical skills to test, track and report out results and present them confidently
Offers suggestions for new ways to inspect result and measure performance of campaigns
Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement

Benefits

Medical/vision and dental coverage options for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.