Marketing Campaign Manager

CoderPad

1d•$85,000 - $95,000•Remote

About The Position

CoderPad's mission is to create a more inclusive and strong tech community. How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity. We are looking for a Marketing Campaign Manager to join our Marketing team. What does a Marketing Campaign Manager at CoderPad do? This role is execution-focused and impact-driven. You will own the planning and delivery of multi-channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand. You will work cross-functionally with Sales, Content, Product Marketing, Marketing Ops, and Demand Gen to deliver campaigns that move buyers from awareness to opportunity. As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a marketing team to tell stories and run programs that build brand awareness and drive pipeline generation while enabling our customer facing teams. This role reports to the Director of Demand Generation. This role is located in North America and works EST hours.

Requirements

3-5 years of experience P
Proven experience executing integrated demand generation campaigns
Hands-on channel experience across a mix of email, paid media, webinars, and landing pages
Strong content development and messaging capabilities
Experience optimizing campaigns based on performance data
Working knowledge of Hubspot and Salesforce
Ability to operate independently while collaborating cross-functionally

Responsibilities

Plan and execute coordinated, multi-channel campaigns â ensuring channels work together across the buyer journey.
Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages
Content Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. You donât need to be a full-time copywriter but you know what strong content looks like and can produce and refine it effectively.
Develop strong value propositions aligned to persona and funnel stage
Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content
Adapt messaging for awareness, engagement, and conversion stages
Channel Performance Optimization: You are data-informed and comfortable optimizing campaigns. You understand that performance is measured by pipeline impact â not just activity metrics.
Manage budgets and pacing for your programs/channels
Run A/B tests (subject lines, ads, landing pages)
Optimize for CTR, CVR, CPL, and pipeline contribution
Identify underperforming messages or assets and iterate quickly
Marketing Automation & CRM Proficiency: You understand how leads move from campaign to pipeline. You ensure campaigns are trackable, measurable, and aligned to revenue reporting.
Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operations
Project Management & Cross-Functional Coordination: You can independently drive campaigns from concept to launch.
Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketing
Manage multiple assets and deadlines simultaneously
Keep launches on track in a fast-paced environment
Manage and optimize campaign performance

Benefits

Meaningful work with high impact for a well-loved product
Competitive, market-rate salaries
Stock options with a 4-year vesting schedule
Medical, dental, and vision insurance (90% covered for employees and dependents)
Flexible Spending Account (FSA)
401K with profit sharing
Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
Remote-friendly environment with monthly WFH stipend
Parental leave (primary: 16 weeks; secondary: 12 weeks)
Short- and long-term disability and life insurance coverage
Choice of laptop computer
Internal mobility and growth opportunities
And moreâ¦