Principal Associate, MarTech Content Specialist| Retail Bank

Capital One • McLean, VA

1d

About The Position

Principal Associate, MarTech Content Specialist| Retail Bank Capital One’s Retail Bank has risen up the banking league tables, capitalizing on industry-leading products and a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team is a customer-backed, data-driven, digital-first Modern Marketing team empowered to unleash Capital One Bank’s growth potential. Our team is made up of a diverse and talented group of Marketers, Business Analysts, Marketing Technologists, Data Analysts, Data Scientists, Program Managers, Process Managers, Designers—all working together to create highly relevant and engaging marketing experiences. The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management. Job Description The Consumer Bank Marketing Technology group is seeking a results-oriented team player with experience in using content management systems (CMS) to join Capital One as a Principal Associate Content Specialist. This role will be responsible for collaborating with Bank marketing and product teams to design, build, update and launch pages across the Bank website that address the ever changing needs of the business while capitalizing on the full features and benefits of our CMS capabilities. With sound working knowledge of utilizing a CMS, the position requires a dynamic and tech-savvy marketing communicator. This person will be expected to interface directly with internal Marketing and product users as well as leaders to understand their needs and ensure that the customer experience is at the forefront of creation and updates of our pages. Responsibilities: Become a subject matter expert on Capital One’s enterprise CMS platform Strategically develop and align projects to enhance efficiency in the way we utilize the enterprise CMS Help uncover ways to automate processes and exploring AI usage Working with stakeholders to determine web page needs and consulting on best solutions Work within CMS to update and build web pages Collaborate with other functional areas within the organization and with external groups, including vendor management Perform quality assurance checks on web page updates Showcase learnings and successes through well-refined communication and presentation skills Work proactively in an agile environment and identify when to work outside the process in whitespace Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand The ideal candidate: You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve. You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work. You’re flexible, open-minded, and not afraid of change—in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have strong communication skills with outstanding writing, editing, and presentation abilities. You’re a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you. You care—about the work, your team and the customers you serve.

Requirements

• Bachelor's Degree or military experience
• At least 3 years of multi-channel marketing experience
• At least 3 years of experience in planning, execution, and analysis of marketing programs
• At least 3 years of experience managing creative processes and working with creative teams

Nice To Haves

• 4+ years of experience in a product marketing role
• 3+ years experience working with content management systems
• 3+ years experience using digital marketing, analysis and SEO tools
• 2+ years of experience in financial services
• Agile experience

Responsibilities

• Become a subject matter expert on Capital One’s enterprise CMS platform
• Strategically develop and align projects to enhance efficiency in the way we utilize the enterprise CMS
• Help uncover ways to automate processes and exploring AI usage
• Working with stakeholders to determine web page needs and consulting on best solutions
• Work within CMS to update and build web pages
• Collaborate with other functional areas within the organization and with external groups, including vendor management
• Perform quality assurance checks on web page updates
• Showcase learnings and successes through well-refined communication and presentation skills
• Work proactively in an agile environment and identify when to work outside the process in whitespace
• Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level