Director, MarTech Content & Workflow Design

USAA • Tampa, FL

1d • Hybrid

About The Position

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Director, MarTech Content & Workflow Design you will leads the Association-wide transformation of content management and workflow capabilities, driving a bold vision and strategy that aligns with long-term business goals and emerging market trends. Owns and innovates the implementation of platforms such as Adobe Experience Manager (AEM), Aprimo, Workfront, and Digital Asset Management (DAM), ensuring seamless connectivity within the broader MarTech ecosystem to enable efficient, scalable, and compliant operations for teams using the tools. Champions a culture of operational excellence and creativity by guiding teams to design workflows that accelerate speed-to-market and elevate customer experiences. Oversees a portfolio of content and workflow solutions, ensuring alignment with marketing, compliance, and digital transformation initiatives. Builds strong executive partnerships across business units to foster adoption, drive innovation, and deliver measurable impact. Serves as a mentor and thought leader for senior teams, inspiring excellence and continuous improvement. Ensures a streamlined, future-ready content infrastructure that evolves with industry trends and positions the organization at the forefront of marketing technology and customer engagement. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC or Tampa, FL. Relocation assistance is not available for this position.

Requirements

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
• 3 years of direct team lead or leading matrixed or cross-functional teams.
• Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy.
• Solid business acumen combined with strong technical and customer experience foundations.
• Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research techniques, and standards.
• Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
• Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
• Ability to excel in a dynamic environment with shifting priorities and a high degree of independence.
• Demonstrated people management skills.

Nice To Haves

• Proven Leadership in Workflow & Content Operations 8+ years of experience leading large-scale workflow and content management initiatives, with a track record of driving adoption and operational efficiency.
• Expertise in Workflow & Content Platforms Hands-on experience implementing and managing platforms such as Adobe Experience Manager (AEM), Aprimo, Workfront, and Digital Asset Management (DAM) systems.
• Integration Across MarTech Ecosystem Strong ability to connect workflow and content capabilities with campaign tools, CRM, and decisioning platforms for seamless marketing execution.
• Governance & Compliance Leadership Experience establishing governance frameworks for content workflows, ensuring compliance with brand standards and regulatory requirements.
• Innovation in Workflow Automation Demonstrated ability to leverage automation and emerging technologies (AI-driven workflow optimization, predictive resource planning) to enhance speed-to-market.
• Executive Stakeholder Engagement Proven success in influencing senior leadership and building enterprise-wide partnerships to align workflow initiatives with strategic business goals.
• Agile Delivery Expertise Experience leading agile teams and managing complex backlogs for multi-platform implementations, ensuring timely delivery and business alignment.
• Change Management & Adoption Strong background in driving organizational change and training programs to ensure successful adoption of workflow and content management tools.
• US military experience through military service or a military spouse/domestic partner

Responsibilities

• Attracts, selects, and develops a Digital or Technology Product Management team in the attainment of product and experience goals and objectives.
• Manages day to day activities of the Digital or Technology product management team or and actively manages resources to ensure optimal efficiency and effective delivery.
• Responsible for end-to-end technology and digital product management activities for a product portfolio, or product line or group, or a major market segment or "vertical" market.
• Sets new Digital or Technology product strategies and leads team to define product strategy for a product portfolio, product line or group and oversees the development, analysis, and alignment of product strategy and roadmaps.
• Applies product management expertise in state-of-the-art digital and technology domains.
• Improves the business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions.
• Guides teams in implementing data-driven methodologies across multiple channels, including emerging technology and mobility, to optimize end user experiences to drive KPI/KRIs.
• Guides team in developing best-in-class practices, tools, and processes to collect data, member feedback, derive insights, and inform product decisions.
• Leads team to effectively manage ambiguity, and influence others to drive clarity, solutions, and execution plan among team and stakeholders.
• Collaborates with and influences senior leaders, Digital or Technology product managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/ feature launches.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

• At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.
• These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.
• Additionally, our career path planning and continuing education assists employees with their professional goals.
• For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Director