Principal - Advanced Analytics

AT&T•Dallas, TX

6d•Onsite

About The Position

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. About AT&T At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. About the Marketing & Growth Organization The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do. Marketing Measurement and Optimization (MMO) Do you want to use your analytics skills to help craft strategy at AT&T? Are you interested in developing the cutting edge of the Marketing Data Analytics industry? The mission of the MMO team is to develop and implement a systematic approach to quantify the holistic drivers of demand to understand the opportunity costs of investment decisions. We measure the impact media, offers, and all other drivers has on sales, profitability, brand equity, and consumer behavior. About the Role The Principal Marketing Performance Analytics role is responsible for supporting MMO team in delivering on strategic initiatives, driving operational efficiency across organization and ensuring effective executive presentations and impact. This individual independently leads strategic initiatives to develop, maintain, refine, and deploy a suite of statistical analysis, including market mix models (MMM), designing marketing experiments, and associated data. Insights from analytics will drive strategies and tactics to increase sales, lower churn, develop the brand and optimize AT&T’s deployment of advertising messages, mass media, social media, direct/digital marketing, sponsorship, and offers. This individual serves as the main program manager, insights analyst, data expert and modeling technical advisor for assigned MMM analytics, custom marketing performance advanced models, and “Market Moving” test and learn.

Requirements

This is a highly visible role that presents insights to the highest levels within the organization. The ideal candidate will possess excellent communication skills and will be comfortable working autonomously in a fast-paced, multitasking environment.
The candidate should be a persuasive team player who can negotiate with and influence a wide range of business constituencies.
A successful candidate will have strong data and information management skills, analytical know-how, and be able to independently identify and solve problems.
Experience with statistical regression and attribution modeling such as MMM, MTA
Experience designing and measuring multifactor experiments using statistical analysis for consumer media and marketing efforts
Experience with data processing, analytics and visualization tools such as SQL, Palantir, Python, R, Tableau, PowerBI, Snowflake would be highly helpful

Responsibilities

Manage and execute Marketing performance measurements: Work closely with internal marketing analytics subject matter experts to design and deliver new performance analytics capabilities
Integrate measurement programs using MMM, custom models, and marketing experiments both technically and in way we communicate learning to stakeholders
For assigned project will manage all aspects of marketing modeling and experiment projects, from initial stakeholder alignment, business case development, data collection, model development and validation, insights extraction, visualization, presentations to stakeholders, and forward-looking media planning.
Marketing performance intelligence program management and impact Central point of contract managing executive communication calendar for all MMO deliverables
Establish strong program management discipline across MMO team
Manage processes and communication to establish consistent rhythm of deliverables to senior leadership
Centralize prioritization and alignment of measurement requests
Establish processes to regular monitor progress towards milestones, deliverables, and senior leadership communication
Create strategic communication and presentations for AT&T’s Consumer and Business organizations: Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
Generate crisp insights on AT&T media effectiveness and develop actionable recommendations for cross-functional partners and senior executives
Support team members to drive broader program adoption and integration of all performance analytics

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone