Pricing Associate employ pricing strategies that meet their stores' standards, policies and procedures. They ensure that salespeople and marketing employees comply with pricing changes. They also make sure that markdowns and store signage changes are accurately applied in an efficient and timely manner. Pricing Associate frequently monitor store pricing systems, advertising media and registers for pricing accuracy. They help their stores drive sales, increase profits, meet productivity standards and remain competitive with similar retailers. They also help ensure that customers have smooth and enjoyable shopping experiences.