Pricing Analyst
About The Position
The Pricing Analyst plays a critical role in developing and executing dynamic pricing strategies to optimize occupancy, revenue, and profitability across our senior living communities. This role supports all pricing functions including rent, levels of care (LOC), supplemental fees, market analysis, data reporting, and the development of future pricing infrastructure. The Pricing Analyst will work closely with Sales, Operations, and Finance teams to ensure pricing reflects market dynamics, community needs, investor expectations, and resident value.
Requirements
- Bachelor's degree in Finance, Economics, Business Analytics, or related field
- 35 years of experience in pricing, data analytics, or revenue management
- High proficiency in Excel and BI tools (e.g., Power BI, Tableau)
- Experience with CRM/ERP tools (e.g., Salesforce, Yardi)
- Strong analytical skills and ability to synthesize large data sets into actionable insights
Nice To Haves
- Experience in senior housing, healthcare, or hospitality
- Understanding of wellness/care pricing models
- Familiarity with systems like Engrain, NIC Maps, AlayaCare, or PCC
Responsibilities
- Design, manage, and continuously refine a responsive, performance-driven pricing model across multiple community types
- Execute the strategy for annual and anniversary rate increases
- Align pricing updates with acquisitions and legacy portfolio requirements
- Drive process development, documentation, and cadence for rate renewals
- Develop and manage strategic concession frameworks in Salesforce
- Monitor, track, and forecast discounts, concessions, and guardrails
- Analyze top and bottom performers
- Evaluate discount usage, revenue performance, and pricing opportunities
- Equip teams with data and training around service positioning, competitive differentiation between Enhanced Living (EL), Assisted Living (AL), and Memory Care (MC), fee transparency and value alignment
- Drive automation and accuracy in pricing-related data and reporting through cross-functional data systems
- Build a proactive market monitoring process
- Embed comp data into property plans and pricing adjustments
- Partner with CCPC on SPG community pricing models and margin optimization
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Construction of Buildings
Number of Employees
501-1,000 employees
