President, Amplifi North America

dentsu•New York, NY

1d•Hybrid

About The Position

Dentsu is an integrated growth and transformation partner to the world’s leading organizations, founded in 1901 in Tokyo, Japan, and present in over 145 countries and regions. It delivers end-to-end experience transformation (EX) by integrating services across Media, CXM, and Creative, and drives business transformation (BX) for sustainable growth. Amplifi is the investment, partnership, and commercial innovation arm of dentsu, designed for the algorithmic era, focused on client outcomes, and building next-generation solutions and innovative commercial models. With over 4,000 dedicated professionals globally, Amplifi's mission is to harness data-driven insights, cutting-edge technology, and creative thinking to unite brands with consumers, creating value for all stakeholders, aligning with the Japanese principle of Sanpo Yoshi. Amplifi services all dentsu clients through collaboration within its business and the wider communications ecosystem. Its operational model is centered around a unified procurement entity, proactive visibility of group media spend, and strategic partner selection and management, deploying procurement-based techniques in investment to ensure fair and equitable outcomes. The President, Amplifi – North America, is the senior-most supply-side focused leader in the region, responsible for driving growth and maximizing value for clients, the business, partners, and people. This role covers all areas of media activation (implementational planning and media investment/buying), partnerships, and trading and commercial innovation across dentsu agencies throughout the United States and Canada. The President will lead a team of approximately 1,500 professionals and oversee the scaled implementation of existing business models and their continued innovation as the commercial engine of dentsu's media ++ strategy. This role is a key member of the media executive leadership team and is responsible for media practice areas and the commercialization of integrated solutions. The President, Amplifi – North America, will lead the Amplifi management team, including the Amplifi President for Canada, the Chief Commercial Trading Officer for Amplifi North America, the three media agency Chief Investment Officers (iProspect, Carat, and dentsuX), the Chief Activation Officer, and the data & technology lead for Amplifi.

Requirements

Recognized industry leader with a track record of delivering substantial new business and client growth.
Proven ability to manage a trading book, develop new revenue streams and to extract value from media partners.
Proven leader with deep expertise in all aspects of product development and business transformation.
Track record of identifying and fostering talent and building high-performance teams.
Deep understanding of the full media experience of brand and performance, including content.
Adept at understanding the mechanics of local, multi-market, regional and global clients in media.
Substantial experience with all media income streams and media income diversification.
Understands how to deliver through and with others in a way that motivates and drives high performance.
Experience of winning, delivering and retaining clients.
Digitally savvy and experienced, with a passion for new technology.
Expert networking skills to generate new business leads as well as internally in matrix management to leverage the capabilities across our wider network.
High influencing skills and high client effectiveness.
Change agent both internally and externally.
Strong track record of delivering growth through an ability to spot a commercial opportunity and turn it into reality.
Sees themselves as both a technical expert and a business leader.

Responsibilities

Be the escalation point and senior business and investment advisor to our clients.
Engage and generate with key industry events, partners and initiatives that stimulate demand for dentsu group services and agencies.
Growing existing client and supplier relationships with a focus on the latter as the key stakeholder for supply-side partnerships across dentsu media and its agencies in the market.
New business and organic growth within the media practice and integrated solutions.
Design, Implementation and scaling of existing and new business models that deliver value for all.
Financial planning and delivery across annual targets and across the Mid-term Management plan ‘MTMP).
The financial responsibility of the role is focused on the North American revenue across the media investment (implementational planning and activation/media buying), principal & proprietary solutions and the existing trading, performance and specialist channel related; service based, business(es)/models.
Work with our key clients, partners, and be the voice of media’s investment, activation, and commercial innovation in the market.
Oversee the scaled implementation of the existing business models that deliver value for all and the continued innovation of these, as the commercial engine of our media ++ strategy.
Work with the client and agency leads to develop and implement client investment strategies that deliver against their business objectives and marketing requirements.
Responsible for deploying P&P strategy across the agency client portfolio, including target setting and delivery tracking.
Supporting the agency leadership to deploy the integrated solutions that are required to deliver client marketing requirements and the agency P&L across the mid-term management plan.
Delivery of all client commitments, across media pricing, value delivery, operational efficiency, and marketing effectiveness that lead to short- and long-term media outcomes and increased business performance for dentsu and its clients.
Strategically develop and implement ways of working improvements, products, solutions, and partnerships that enable efficiencies and increased effectiveness across our services.
Ensure growth objectives for Amplifi are delivered that drive both top-line revenue as well as bottom-line increase margin contribution as outlined in the MTMP (2026-2028).
Management of the supply-side partnerships across the network at an enterprise level to enable value creation across media, creative, CxM, and data and technology.
Development of the alternative network and hyper-growth partner segments to create value and scale capabilities across the group.
Ensuring optimization of the traditional and next-gen techniques for transactions with partners, including Coalition partnerships, joint business planning, trading commitments, product development, system integration, against our open and interoperable approach, and principal trading.
Identify gaps and opportunities at a client, agency, and group level across trading and partnerships.
Leverage investment, including acquisition or joint ventures, within the business development process.
Work with the Business Development and Growth community to pitch, win, retain, and prospect new business.
Lead the Amplifi elements of the new business pipeline and pitch co-ordination as required.
Upscale capability of Amplifi team to remain competitive in pitches and deliver a compelling response for each opportunity.
Provide clear direction, ambition and empowerment to successfully assimilate new opportunities at speed.
Support the identification, development, and funding requirements via effective budgeting or investment cases for opex, capex, and working capital that is required to deliver against the MTMP.
Working with the media practice lead and the Global President, Amplifi to ensure that the vision, strategy and deliverables of the MTMP for media are delivered.
Bring the talent vision and proposition to life across the network in conjunction with relevant stakeholders.
Actively work to attract, recruit and develop the very best talent from across the network and externally, to build cohesive and effective pitch/client teams.
Identify and manage high performers and business critical roles.
Develop and implement talent against a clear succession plan for all senior roles including this one in the region.