GM, North America

Nothing • San Francisco, CA

3h • Onsite

About The Position

Nothing exists to make tech feel exciting again, building a different kind of technology company focused on design, emotion, and human creativity. Founded in London in 2020, it has grown into a global challenger, backed by GV (Google Ventures), EQT Ventures, C Ventures, and investors like Tony Fadell, Casey Neistat, and Kevin Lin. The company is sold in 40+ markets with millions of users worldwide. The US is a critical market, and this role is designed to expand Nothing's presence beyond its current DTC and Amazon footprint, building commercial operations from an early stage and defining the North America growth strategy.

Requirements

• A track record of cracking something open — a market, a channel, a moment — not just optimising what was already working
• Experience building commercial operations from an early stage, with direct accountability for growth and revenue
• The instinct to create demand, not just capture it — you understand culture and know how to make it work commercially
• Comfortable operating with limited resources and real ambiguity — you find the way through, not around
• A builder of teams, not an inheritor of them — you know how to hire well and bring people with you
• Sharp commercial judgement: you make bets others wouldn't, and you can explain exactly why they worked
• Background in consumer hardware, audio, wearables, or a lifestyle brand that crossed into mainstream — or a founder who's proven they can punch well above their weight

Responsibilities

• Define the North America growth strategy — channels, partners, and bets — and own its execution end to end
• Build and lead the US team: hire for the gaps, set the standard, and create the conditions for people to do their best work
• Own the P&L: set targets, manage the budget, and hit the numbers without losing sight of the brand
• Identify and close partnerships that open new distribution, cultural moments, or commercial scale
• Turn community and cultural relevance into revenue — connect what people are saying about Nothing to what they're buying
• Drive retail and channel expansion beyond the current DTC and Amazon footprint
• Report directly into global leadership and shape how the wider business thinks about the US opportunity

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed