Practice Leader, Primary Market Research

Real Chemistry•New York, NY

24d•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Company Overview: Real Chemistry’s Analytics and Insights group is an industry leading analytics practice focused on delivering high-impact solutions for pharmaceutical and life sciences clients. We operate across four key disciplines: Primary Market Research (PMR), Social and Digital Analytics, Omnichannel Measurement, and Real-World Data Analytics. Our team is deeply committed to supporting the success of our clients through innovative, data-driven insights that empower strategic decision-making. As part of our growth strategy, we are investing in expanding our Primary Market Research (PMR) capabilities and are seeking a dynamic and experienced Managing Director/Practice Leader to help us unlock new business opportunities and drive the success of this practice which currently drives 2.2M in revenue. Position Overview The Practice Leader, Primary Market Research (PMR) will be a senior leader responsible for driving business growth, cultivating strong client relationships, and leading a dedicated team of PMR professionals. This individual will play a critical role in positioning our company as a preferred supplier of PMR services to pharmaceutical and life sciences companies. The ideal candidate will have a proven track record of securing preferred supplier statuses and contracts, building and nurturing client relationships, and leading the development of winning PMR proposals. In this role, you will be responsible for overseeing all aspects of the PMR practice, including business development, strategic planning, client engagement, team leadership, and ensuring the delivery of high-quality insights to our clients. You will work closely with internal stakeholders across other disciplines to drive the firm’s overall growth strategy while fostering an environment of collaboration, innovation, and excellence.

Requirements

Minimum of 15 years of experience in primary market research within the pharmaceutical, life sciences, or healthcare sectors, with a proven track record of securing preferred supplier statuses and long-term contracts with large and mid-sized pharmaceutical companies.
Strong network of industry contacts, with the ability to leverage relationships to open doors for business development and drive growth.
In-depth knowledge of PMR methodologies, including qualitative and quantitative research, market segmentation, product development, customer insights, and competitive intelligence.
Exceptional business acumen, with a demonstrated ability to translate client needs into actionable research solutions and drive revenue growth.
Excellent communication and presentation skills, with the ability to engage C-suite executives and senior leaders in the pharmaceutical industry.
Experience in managing cross-functional teams and collaborating with other analytics disciplines (social, digital, omnichannel, real-world data).
Ability to navigate complex client organizations and multi-stakeholder environments.
A strategic thinker with the ability to anticipate market trends and position the company for future success.
A results-driven, client-focused individual who thrives in a fast-paced, dynamic environment.
Strong leadership skills with experience in managing and developing high-performing teams.

Nice To Haves

Advanced degree (MBA, MS, PhD) in a relevant field (e.g., business, life sciences, market research).
Familiarity with emerging trends in pharmaceutical and life sciences industries, including digital health, AI, and personalized medicine.
Experience with global markets and international client bases.

Responsibilities

Refresh and modernize the PMR business for speed and efficiency through AI-driven solutions. This includes leveraging advanced technologies to streamline research workflows, accelerate time-to-insight, and enhance the quality and scalability of deliverables.
Drive innovation in methodologies and tools to ensure our PMR offerings remain competitive and differentiated in the marketplace.
Lead the team in adopting AI-enabled approaches that improve operational efficiency and client value.
Deliver against aggressive growth targets, including achieving $2.6M in revenue next year, while maintaining strong margins and client satisfaction.
Oversee business development, strategic planning, and client engagement to secure preferred supplier status and recurring revenue streams.
Foster a culture of collaboration, continuous improvement, and excellence across the PMR practice.

Benefits

Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.
Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

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