PR & Media Relations Consultant

WeRoad • Austin, TX

1d • Remote

About The Position

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland! With 200 team members and 4K Travel Coordinators, we're a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide. We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry. As part of this journey, we're now launching WeRoad U.S. We’re looking for someone on the ground who can support us in navigating the U.S. media landscape — helping us understand how to show up, where to show up, and who to talk to. In Europe, WeRoad is already a well-established brand with a clear identity: it stands for a new way of traveling, built around real human connections. Now, we’re ready to do the same in the United States. You’ll work closely with WeRoad’s PR Manager and our corporate PR agency, contributing with your local expertise and perspective.

Requirements

• Experience in leading PR activities and building strategies
• Can show us some case studies, project and wins (especially the more unconventional one)
• English is your mother tongue. You think in it, you meme in it, you create in it.
• Comfortable working across time zones, with regular overlap with CET hours.
• Comfortable being autonomous. You don’t wait for direction — you bring ideas, perspective, and initiative.
• Hungry to prove yourself in a real company environment, and you see this as a chance to make an impact without gatekeeping.
• Allowed to work in the U.S.
• Solid understanding of the U.S. media landscape and how it operates
• Already have (or can quickly build) a relevant network of media contacts in lifestyle, travel, or culture
• Strong sense of what makes a story relevant, timely, and worth covering in the U.S.
• Comfortable navigating both strategic conversations and hands-on PR work
• Proactive, resourceful, and know how to move things forward even in a fast-changing environment

Nice To Haves

• Sooner welcome (for starting date)
• Based in Austin, or in other cities of Texas (but we will eventually consider also applicants in the East Coast)

Responsibilities

• Build and manage relationships with journalists, editors, and media contacts across lifestyle, travel, and culture
• Proactively pitch stories and secure media coverage for WeRoad in the U.S.
• Shape media angles and adapt messaging to fit different outlets and audiences
• Identify timely opportunities (trends, cultural moments, news hooks) where WeRoad can be relevant
• Create opportunities for engagement with journalists and key stakeholders (from informal touchpoints to more structured moments)
• Think beyond traditional PR approaches — bringing fresh, out-of-the-box ideas on how to make WeRoad stand out
• Support the execution of PR activities: outreach, follow-ups, press coordination, and day-to-day media management
• Contribute to PR reporting by tracking coverage and gathering insights on performance

Benefits

• Join a startup team at the ground floor
• Work directly with WeRoad’s Marketing Global team and the U.S. launch squad
• Access to the broader WeRoad/WeMeet ecosystem: people, insights, and resources, without the corporate overhead

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees