PR & Media Relations Consultant

WeRoad•Austin, TX

14h•Remote

About The Position

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France, and Switzerland. With 200 team members and 4K Travel Coordinators, WeRoad is a community of travelers who turn every trip into a life-changing experience, connecting like-minded millennials and sending them on adventures to 1000+ destinations worldwide. The company's mission is to design and deliver experiences worth living and sharing by rewriting the rules of the travel industry. As part of this journey, WeRoad is now launching in the U.S. This freelance PR & Media Relations Consultant role, based remotely in Texas, U.S., is crucial for navigating the U.S. media landscape. The consultant will support WeRoad’s PR Manager and corporate PR agency, contributing with local expertise and perspective to establish WeRoad as a well-established brand with a clear identity, standing for a new way of traveling built around real human connections, similar to its established presence in Europe.

Requirements

Experience in leading PR activities and building strategies
Can show us some case studies, project and wins (especially the more unconventional one)
English is your mother tongue. You think in it, you meme in it, you create in it.
Comfortable working across time zones, with regular overlap with CET hours.
Comfortable being autonomous. You don’t wait for direction — you bring ideas, perspective, and initiative.
Hungry to prove yourself in a real company environment, and you see this as a chance to make an impact without gatekeeping.
Based in Austin, or in other cities of Texas
Allowed to work in the U.S.
Solid understanding of the U.S. media landscape and how it operates
Already have (or can quickly build) a relevant network of media contacts in lifestyle, travel, or culture
Strong sense of what makes a story relevant, timely, and worth covering in the U.S.
Comfortable navigating both strategic conversations and hands-on PR work
Proactive, resourceful, and know how to move things forward even in a fast-changing environment

Nice To Haves

Ability to start sooner than May 2026
Applicants based in the East Coast will eventually be considered

Responsibilities

Build and manage relationships with journalists, editors, and media contacts across lifestyle, travel, and culture
Proactively pitch stories and secure media coverage for WeRoad in the U.S.
Shape media angles and adapt messaging to fit different outlets and audiences
Identify timely opportunities (trends, cultural moments, news hooks) where WeRoad can be relevant
Create opportunities for engagement with journalists and key stakeholders (from informal touchpoints to more structured moments)
Think beyond traditional PR approaches — bringing fresh, out-of-the-box ideas on how to make WeRoad stand out
Support the execution of PR activities: outreach, follow-ups, press coordination, and day-to-day media management
Contribute to PR reporting by tracking coverage and gathering insights on performance

Benefits

Join a startup team at the ground floor
Work directly with WeRoad’s Marketing Global team and the U.S. launch squad
Access to the broader WeRoad/WeMeet ecosystem: people, insights, and resources, without the corporate overhead
Opportunity to bring independently built skills to a company that will actually use them
Opportunity to be part of a young, smart, and fun team that shares a passion for travel
Opportunity to be an entrepreneur at heart, take responsibility from day one, and move fast to make things happen
Opportunity to embrace adventure over routine and the fast-paced, ever-changing ride of a scaleup
Opportunity to make decisions quickly, test, learn, and adapt
Opportunity to be part of something bigger, believing in the power of people (WeRoaders and Travel Coordinators)

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume