PR & Communications Manager (P1-4212748-1)

Panda Express•Rosemead, CA

4d•$112,500 - $158,000•Hybrid

About The Position

The Manager, PR & Corporate Communications implements Panda's communications strategies and activities, focusing on PR strategy and agency management as well as supporting corporate communications. This position manages day-to-day execution of PR and Communications plans in partnership with cross-functional partners and agencies. The Manager leads a small team of associates, developing and coaching them to elevate their performance. The PR & Communications Team is part of the Corporate Communications team within the Marketing Department.

Requirements

Bachelor's degree in Communications, Journalism, or Public/Government Relations
5+ years of experience in communications, public relations, and/or influencer marketing representing an organization in the community, preferably in a retail/hospitality environment, with increasing management/project management experience.
Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.
If hired, completion of annual store training.

Nice To Haves

Internal communications experience preferred but not mandatory

Responsibilities

Campaign and Brand PR: Spearheads the development and implementation of Panda's PR strategies through multi-channel national campaigns designed to boost sales and strengthen brand reputation.
Vets, evaluates, and recommends earned brand and influencer partnerships to drive campaign success and support evergreen initiatives.
Always-On PR: Develops and executes proactive, always-on / evergreen PR programming aimed at elevating Panda's brand reputation and sustainably generating consumer demand.
Executive Communications : Crafts and drives comprehensive executive communications strategies, including preparing executives for speaking and media opportunities.
Crisis Communications : Provides support for proactive corporate communications initiatives that build reputation, while also playing a key role in reactive, rapid-response crisis management and preparedness.
Community Relations : Cultivates best-in-class brand reputation by amplifying news of Panda's community care and corporate giving, including the identification of compelling storytelling opportunities and the creation of the overarching earned media strategy.
People Development : Manages a team of PR & Communications associates, developing and coaching them to maximize their performance. Works with PR and Comms leadership on recruiting and retaining associates.