PPC Specialist (Contract)

Market My Market•Charlotte, NC

3d•Remote

About The Position

Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and continuous optimization. This is a fully remote contract position.

Requirements

1-3 years of hands-on Google Ads management experience
Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager
Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
Strong communication skills with ability to present performance data and insights to clients and internal teams
Google Ads certification preferred
Bachelor's degree in Marketing, Business, or related field preferred
Discipline and organization to work remotely
Responsiveness and consistent communication with team members and clients
Desire to become an industry expert in PPC and paid search marketing
Always experimenting with new strategies and staying current with Google Ads platform changes
Proactive mindset with ability to identify and implement improvements without prompting
Collaborative team player who contributes to a positive work environment

Nice To Haves

Experience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferred
Experience with Local Services Ads is a plus

Responsibilities

Monitor account KPIs on a daily/semi-daily ba sis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement
Manage total conversions and cost per conversion to maintain efficiency targets
Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources
Review leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions
Pause non-performing keywords and add converting keywords identified through search terms reports
Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
Enable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
Implement Search Impression Share bid strategies for highly competitive accounts
Conduct A/B testing of ad copy and landing pages to improve campaign performance
Refresh ad copy and pin headlines for improved CTR and quality control
Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
Perform periodic conversion tracking function checks via Google Tag Manager
Conduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high-value keywords
Review auction insights to perform competitor analysis and inform bidding strategy adjustments
Review onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team
Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
Review landing page designs and campaign spreadsheets, then submit to CXM for client approval
Coordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce-generated code
Build Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRail
Test all conversion tracking implementations prior to campaign launch
Gain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured
Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information
Develop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out
Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
Deliver client-facing calls using best practices established by the PPC Director
Create and distribute bi-weekly reports to CXMs
Successfully onboard and manage new accounts following Director-guided best practices
Review LSA accounts 1-2 times per week to provide proper consultation
Follow Director-established guidelines to deliver best practices consultation for each client
Guide clients through the LSA onboarding process and gather all necessary information
Review leads weekly and document quality and intake performance
Prepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the Director
Conduct account analysis and track optimization action items for each managed account
Participate in team meetings and contribute to department knowledge sharing