PM, Demand Gen & Customer Acquisition

Comcast•Philadelphia, PA

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Comcast Media Solutions, the advertising sales division of Comcast Cable, helps local, regional, and national advertisers grow their business by combining the best of digital capabilities with the power of TV through multi-screen marketing solutions. We are seeking an experienced Product Manager to lead the product strategy, roadmap, launch, adoption, and ongoing enhancement of our enterprise CRM platform (Salesforce-based), Marketing Tech suite and related customer-care tools. Reporting to the Sr. Director of Product Management, this role is a key driver of a transformational program that impacts multiple lines of business (Sales, Sales Operations, Campaign Management, Customer Success, Marketing, Yield, Planning, and CX). This role will be responsible for collaborating with business stakeholders and software engineers to document and refine system features using an agile development methodology. The ideal candidate will be collaborative, can communicate business value, and is able to translate the business requirements to the engineering team. Job Description

Requirements

5+ years of product management experience; prior Product Manager or similar role preferred.
Experience with agile development methodology.
Proficient in writing and presenting business needs and business value that is tailored to the audience, concise, and easily understandable.
Knowledge of Salesforce as a CRM system or other industry leading CRM tools and terminology
Effective project management skills to successfully deliver assignments on time.
Strong problem-solving skills.
Demonstrated ability to translate complex business needs into clear technical requirements and to influence senior stakeholders.

Responsibilities

Collaborate with a broad stakeholder matrix (CX, Marketing, Planning, Yield, Sales – enterprise/market retail/inside, Sales Ops, Campaign Management, Customer Success, Bus Ops) to gather requirements, uncover underlying needs, prioritize features, and secure buy-in.
Analyze enhancement requests for business value, conduct capability gap analysis, and defend prioritization decisions with data-driven insights.
Manage assigned system feature enhancements throughout the agile development process, including planning, writing and refining business requirements, testing, and business release.
Author clear, detailed, and unambiguous requirements, user stories, processes, and workflows that enable engineering teams to deliver high-quality solutions on time and within budget.
Work within Scaled Agile (SAFe) and agile frameworks to manage epics, features, backlog grooming, sprint planning, and release management.
Coordinate and lead user-acceptance testing (UAT): develop testing plans, prepare testers, track defects, and ensure timely resolution.
Assist the project management organization with status updates and risk assessments.
Concisely communicates trends, opportunities and risks, develop and defend POV for product features/benefits.
Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
Regular, consistent, and punctual attendance; ability to work nights, weekends, variable schedules, and overtime as necessary.
Other duties and responsibilities as assigned.