Director of Demand Gen

NimbleRx • Redwood City, CA

21d • Onsite

About The Position

Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on and grow incredibly quickly.

We’re looking for a Director of Demand Generation to own and scale our end-to-end demand engine. This role is responsible for driving pipeline growth across the full funnel—from awareness and acquisition to conversion and expansion—by blending data-driven strategy with sharp execution.

You’ll partner closely with Sales, Product Marketing, and the broader Marketing team to turn insight into impact, build repeatable programs that scale, and create a measurable, predictable pipeline that fuels company growth.

This is a hands-on leadership role for someone who thrives in fast-moving environments, loves experimentation, and knows how to turn strategy into results.

This role will require up to 25% travel.

Requirements

• 15+ years of experience in B2B demand generation or growth marketing
• 10+ years of experience leading or managing teams
• Proven track record of driving pipeline and revenue in a high-growth environment
• Deep experience across events, partnerships, lifecycle, and account-based marketing
• Strong analytical mindset with comfort owning metrics and dashboards
• Hands-on leader who can both set strategy and execute
• Excellent communicator with the ability to influence cross-functional stakeholders

Nice To Haves

• Experience in healthcare or health IT is a plus

Responsibilities

• Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM
• Build and manage a predictable pipeline engine aligned to revenue goals
• Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion
• Lead campaign planning from concept through execution, optimization, and reporting
• Use data to continuously test, learn, and improve performance across the funnel
• Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI
• Collaborate with Product Marketing to translate value propositions into high-performing campaigns
• Manage and grow a high-performing demand gen team and agency partners
• Implement and optimize marketing automation and attribution models
• Stay ahead of industry trends and bring new ideas to the table

Benefits

• Compassionate and driven colleagues in a collaborative, high-impact environment
• Direct access to executives and a transparent company culture
• Rare opportunity to change an industry and lives of millions
• We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
• Medical / Dental / Vision / 401K package that fits your needs
• Generous Vacation Policy - 15 days of paid vacation in the first year, then increases to 20 days after one year
• 11 Paid Holidays
• Work out of our HQ in beautiful downtown Redwood City

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed