Content & Demand Gen Marketer

Sumble Inc

23h • Remote

About The Position

We're looking for a Content & Demand Gen Marketer who can do two things exceptionally well: create content that GTM buyers actually want to consume, and turn that attention into qualified pipeline.
This is not a "write blog posts and hope for SEO traffic" role. Your job is to get heard. You may use Sumble's own data to create original, high-signal content - data teardowns, LinkedIn insights, lo-fi video breakdowns, and campaign assets - that make our ICP stop scrolling. Then you'll build and optimize the demand gen engine that converts that attention into demos and revenue.
You'll own the full journey from "never heard of Sumble" to "booked a meeting."

Requirements

• A Writer Who Thinks in Funnels: You can write a compelling LinkedIn post AND explain how it fits into a demand gen strategy. You don't see content and pipeline as separate disciplines
• Data-Curious: You're excited by the idea of turning raw data into a story. You don't need to be a data scientist, but you know how to pull an insight out of a spreadsheet and make it interesting.
• Platform-Native: You understand how LinkedIn, Reddit, email, and paid social actually work in B2B. You know the difference between content that gets likes and content that gets demos.
• Scrappy and Fast: You're comfortable being a one-person content-and-demand-gen machine in the early days. You can write the copy, set up the campaign in HubSpot, build the landing page, and analyze the results.
• Taste-Driven: You care about how things look and feel. You know that a well-designed one-pager or a clean email template signals credibility in a way that a wall of text never will.
• A portfolio that demonstrates strong writing for a technical or professional B2B audience (blog posts, LinkedIn content, campaign copy, data reports).
• US Time Zone based (Remote).

Nice To Haves

• Familiarity with the GTM/sales-tech/data infrastructure space and the personas who buy in it.

Responsibilities

• Compelling content: We have more ideas at Sumble that we can reasonably execute with a respectable degree of polish. Your job is to select the best ideas, try to out, and double-down on ones that work. This can be making 30-second teasers of our product for LI, creating a webinar series that goes out to thousands of sellers on how to be a better SDR/AE in 2026 etc. You will own both the strategy and execution here.
• LinkedIn & Social Engine: Own Sumble's LinkedIn presence. Write and publish founder-voice posts, company posts, and engagement content on a consistent cadence. Build a repeatable social playbook that drives inbound.
• Demand Gen Campaigns: Plan and execute multi-channel campaigns (paid social, email nurture, content syndication, retargeting) designed to generate and accelerate pipeline. Own the budget and the metrics.
• Events & IRL Content: Own the content layer of our events strategy — from pre-event hype campaigns to post-event recap content. Support executive dinners, conference activations, and community meetups with compelling collateral.
• Community Engagement: Show up where GTM leaders hang out - Reddit, private Slack groups, LinkedIn comments, podcasts - and engage authentically. Build Sumble's reputation as a brand that gives more than it asks.
• Email & Nurture Programs: Build lifecycle email programs that educate, engage, and convert leads at every stage of the funnel.
• Measurement & Optimization: Track content performance and campaign ROI obsessively. Know which pieces drive pipeline and double down. Kill what doesn't work.

Benefits

• Top tier medical, dental, and vision insurance (US)
• 401(k) (US)
• 4 weeks PTO
• Equity in a high-growth, Series A company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed