PLM II - Running & Training

The People Brand•Torrance, CA

3d•$120,000 - $130,000

About The Position

What You’ll Do: Become the global expert in the assigned category: Understanding of the North America and International markets including consumer, competition, and retail landscape. Drive the product strategy: 1-3 year strategy plans include global market analysis, identifying key business drivers by region, historical analysis, retail opportunities and challenges, new business opportunities, technologies and competitive landscape. Create seasonal product briefs that defines new product positioning, pricing, product and packaging attributes, consumer information, competitor analysis, regional relevance, brand relevance and meet and/or exceed the margin goals. Create advanced development and design briefs that will lead to new innovation projects. Analyze and develop market segmentation, with the objective of offering unique and relevant products, to meet the needs and requirements of each segment and that achieve company revenue and margin goals. Work within the product calendar timelines for on-time completion of all major dates and gates. Provide ongoing communication to, and work closely with, cross-functional team including Design, Development, Operations, Finance and Sales. Conduct ongoing consumer, athlete and trade research, to identify product technology trends and gain knowledge of the target consumer and other related needs. Actively participate in planning and delivering presentations to/for key customers, branded licensor teams, senior management, sales meetings, and tradeshows. Drive product awareness and optimize sell-through, by developing marketing and packaging briefs, catalogs, showroom merchandising standards, and in-store displays. Develop training tools for sales team that focus on the product’s strengths, including tech sheets, videos, etc. Forecasting for new and current product assortment: 24 month forecasting at the category, style and SKU level by region and key customer base. Drive the cross-functional coordination with Finance, Sales, and Operations Planning teams. Provide regular, accurate and rigorous reporting on existing business to drive incremental sales and business. Other duties as assigned.

Requirements

6+ years of classical consumer, product brand marketing experience, and/or sporting goods channel preferred, combined with a proven track record of delivering results, in a less structured, fast paced, high performance, and entrepreneurial environment
Bachelor’s degree in marketing or related field
Strong leadership skills and ability to lead cross-functional teams
Excellent written, verbal, interpersonal, customer relation, and presentation skills
Analytical skills
Understanding of product lifecycle management
Knowledge of the global landscape
Ability to thrive in fast-paced, results driven organization
Strong organizational skills; managing many diverse projects with different deadlines and priorities
Exhibit a sense of urgency and independent initiative toward accomplishing objectives
Ability to work with and provide insight to management team
PC literate, MS Office (ie; Word, Excel and Power Point)
Ability to travel up to 20% of the time
Detail oriented, self-driven and highly motivated
Strong interpersonal skills with the ability to use tact and diplomacy communicating with all levels
Excels in effective time management and able to work effectively in a team environment
This position operates in a brand-driven consumer and customer-focused environment, which is dominated by large multinational sporting goods and specialty retailers.
The Product Line Manager must understand the needs and wants of consumers and align with the category business plans in fulfilling the needs of the athlete.

Responsibilities

Become the global expert in the assigned category
Drive the product strategy
Create seasonal product briefs
Create advanced development and design briefs that will lead to new innovation projects
Analyze and develop market segmentation
Work within the product calendar timelines for on-time completion of all major dates and gates
Provide ongoing communication to, and work closely with, cross-functional team including Design, Development, Operations, Finance and Sales
Conduct ongoing consumer, athlete and trade research
Actively participate in planning and delivering presentations to/for key customers, branded licensor teams, senior management, sales meetings, and tradeshows
Drive product awareness and optimize sell-through
Develop training tools for sales team that focus on the product’s strengths, including tech sheets, videos, etc
Forecasting for new and current product assortment
Drive the cross-functional coordination with Finance, Sales, and Operations Planning teams
Provide regular, accurate and rigorous reporting on existing business to drive incremental sales and business
Other duties as assigned