G/FORE Planning Manager, DTC

Peter Millar•Durham, NC

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. ABOUT G/FORE: Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions. The Planning Manager – DTC leads merchandise, demand, and inventory planning for the G/FORE direct-to-consumer business across North America, including U.S. e-commerce and owned retail stores. This role is accountable for developing and approving demand forecasts, open-to-buy plans, and inventory strategies that achieve revenue, margin, and inventory productivity targets while protecting brand integrity and service standard The North America DTC business is predominantly e-commerce-driven, and this role requires a planner with strong digital commerce expertise who can translate site performance, marketing activity, and assortment strategy into demand and inventory plans. The retail store fleet is limited and operates as a natural extension of the e-commerce business.

Requirements

Strong e-commerce planning and digital trading mindset
Understanding of how traffic, conversion, marketing, and assortment drive demand
Advanced Excel and planning/BI tools proficiency
Ability to operate in a fast-paced, commercially driven environment
Clear communicator able to influence cross-functional partners
Familiarity with planning/analytics tools (Impact Analytics, Power BI, etc.)
4–7 years merchandise or e-commerce planning experience in apparel/footwear
Bachelor’s degree in Business, Finance, Analytics, or related field

Nice To Haves

Experience planning U.S. e-commerce within a vertically integrated brand
Exposure to owned retail store planning
Experience partnering with Digital Marketing and Site Merchandising teams
Experience working in an e-commerce-led or digitally native brand environment a plus

Responsibilities

North America DTC Planning Ownership (E-Commerce Led)
Own sales, demand, and inventory plans for North America DTC, with primary scale and complexity in U.S. e-commerce
Translate digital KPIs (traffic, conversion, AOV, units/session, sell-through) into SKU-level forecasts, buys, and inventory strategies
Align inventory to U.S. marketing campaigns, launches, and digital trading priorities to maximize online revenue capture
Partner closely with Digital and Site Merchandising teams on weekly trading, assortment exposure, and availability decisions
Identify risks and opportunities through e-commerce performance analysis and recommend actions to optimize sell-through and in-stock
Retail Store Planning (North America)
Plan and manage inventory for G/FORE owned stores in North America, ensuring alignment with e-commerce strategy
Monitor store performance, inventory levels, and replenishment needs by location
Partner with retail and allocation teams on transfers and stock balancing across channels
Ensure consistency of assortment, depth, and lifecycle strategies across online and stores
Merchandise & Inventory Strategy
Develop and maintain SKU-level demand forecasts and open-to-buy plans by channel, category, and lifecycle stage
Optimize inventory productivity across full-price and promotional periods
Manage size curves, depth, and availability to maximize DTC sell-through
Balance growth, service, and margin targets with inventory risk
Analytics & Tools
Define and evolve North America DTC planning KPIs and dashboards with strong emphasis on e-commerce metrics
Translate data into clear commercial actions and recommendations
Support adoption of planning systems and analytics tools
Cross-Functional Leadership
Communicate e-commerce and store demand signals to Merchandising to inform SKU and buy planning
Partner closely with G/FORE Digital and Retail teams to maximize revenue and sell-through at the product and category level
Prepare and lead cross-functional forums including seasonal kickoffs, weekly business reviews, and key trading meetings
Align with E-commerce and Marketing teams on monthly content and campaign priorities to support key inventory positions
Monitor and manage product delays or issues, coordinating with Production, Digital, and Marketing to mitigate out-of-stocks and lost sales