Planning Director (Health)

Grey US•New York, NY

17h•Hybrid

About The Position

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. PLANNING DIRECTOR WHO WE ARE Grey Health is the culmination of the rich legacies of two powerhouse brands — Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity. Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth. POSITION OVERVIEW The Planning Director is responsible for serving as strategic lead on multiple small accounts and strategic support on larger, integrated accounts. You will be responsible for leading smaller new business opportunities, with a high degree of autonomy. Additionally, you are responsible for understanding our clients’ specific markets, competition, and target audience insights, translating those insights into actionable brand strategy. You will be responsible for a team of Planners and Senior Planners. You will ensure the Planning team works in a continuous effort to develop a strategic skill sets to uncover the most compelling insights in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work.

Requirements

Skilled in storytelling and public speaking
Experienced in leading new business presentations and workshops
8-10 years of experience in advertising or related industry
Experience marketing to HCP audiences

Responsibilities

Lead multiple client relationships (these may be within the same client organization). You work as a consultant with clients to provide them with clear, strategic advice
Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency’s work
Leads the strategic component of new business pitches
Serves as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces
Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients.
Own and command client relationships at the most senior levels.
Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans
Uncover key customer market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
Lead brand and creative strategy development including positioning, targeting, and creative brief that will inspire great creative
Craft well written insight strategy presentations for new and existing business with an ability to analyze, reflect, distill and story-tell
Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
Manage and mentor the team to foster engagement through learning and development, leading to career growth at all levels
Contribute to the overall agency culture through exemplary modeling of our core values
Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large