Performance Media Strategist
About The Position
Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc. Creates, executes, and manages buying recommendations and plans, reporting on the efforts. Accountable to the planning, implementing and managing of paid media. Evaluates and presents new media opportunities to account services and other team members. Negotiates contracts and rates with all media outlets while managing relationships. Creates media proposals. Possesses knowledge of emerging trends in paid/performance media. Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies. Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines. Works with team to coordinate ads for buys and communicates to account services, project management and creative teams. Traffics assets to media outlets on time. Optimizes media mix, as needed, to reach outlined goals. Reports on effectiveness of efforts. Provides excellent customer services to internal and external partners. Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform. Displays the ability to be self-motivated, detail-oriented and organized.
Requirements
- Bachelor's degree in communications, marketing, journalism or closely related field required.
- Minimum of five years professional experience in media planning and buying required, preferably at an agency.
- Demonstrates the ability to work in a fast-paced environment.
- Expert proficiency in Microsoft products such as Word, Excel and PowerPoint.
Nice To Haves
- Certifications in Google Adwords and/or Google Analytics strongly preferred.
Responsibilities
- Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc.
- Creates, executes, and manages buying recommendations and plans, reporting on the efforts.
- Accountable to the planning, implementing and managing of paid media.
- Evaluates and presents new media opportunities to account services and other team members.
- Negotiates contracts and rates with all media outlets while managing relationships.
- Creates media proposals.
- Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies.
- Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines.
- Works with team to coordinate ads for buys and communicates to account services, project management and creative teams.
- Traffics assets to media outlets on time.
- Optimizes media mix, as needed, to reach outlined goals.
- Reports on effectiveness of efforts.
- Provides excellent customer services to internal and external partners.
Benefits
- Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Hospitals
Number of Employees
5,001-10,000 employees
