Performance Marketing Strategist

Acadia Healthcare•Franklin, TN

1d•Remote

About The Position

The Performance Marketing Strategist is an internal facility‑facing, portfolio lead responsible for planning, executing, and optimizing marketing across paid online advertising (Google Ads, Microsoft Ads, Meta Ads, Reddit, TikTok, programmatic display and video, etc), referral partner listing profiles and ads (Yelp, Psychology Today, etc.), traditional media (radio, television, and DOOH/billboards), and Search Engine Optimization paired with Artificial Intelligence Optimization (SEO & AIO). This role sets the integrated strategy for assigned facilities and lines of business, leads peers through influence, and delivers measurable growth across inquiries, admissions, and revenue. The Strategist partners closely with Marketing Operations and Social Media teams to ensure full‑funnel consistency. They produce and present monthly performance reports and initiatives to facility or line of business stakeholders, lead regular educational sessions across the organization, and contribute to a monthly educational newsletter. The ideal candidate combines strategic leadership with hands‑on execution, embracing hypothesis‑driven experimentation (including A/B and multivariate testing), rigorous analysis, and continuous improvement.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
4+ years of hands‑on experience managing paid online advertising (Google Ads, Microsoft Ads, Meta Ads Manager, programmatic display/video).
4+ years of experience with digital analytics (Google Analytics 4, Looker Studio or similar Business Intelligence dashboards).
2+ years of project management experience leading cross‑functional initiatives.
2+ years of experience with Search Engine Optimization (on‑page, off‑page, technical); experience in local search ecosystems preferred.
Experience planning or coordinating traditional media (radio, television, out‑of‑home) is strongly preferred.
Proven ability to develop strategy and execute— “leader who does”—including building plans, running tests, and delivering measurable outcomes.
Strong analytical skills: can interpret data, identify insights, and translate findings into clear actions; comfortable with conversion tracking, tagging, and attribution.
Proficiency with content management systems (WordPress or similar) for front‑end updates (on‑page optimization, metadata, internal linking, redirects).
Familiarity with HTML and Cascading Style Sheets basics and common web technologies (schema, site speed, structured data).
Excellent written and verbal communication; confident presenter with the ability to explain complex topics simply to facility and line of business stakeholders.
Superior organization and attention to detail; able to manage multiple projects under tight timelines and shifting priorities.
High integrity when working with sensitive, proprietary, and patient‑related data; commitment to compliance and confidentiality standards.
Flexibility and eagerness to learn new platforms and approaches, including AI‑assisted workflows with appropriate governance.
Collaborative mindset—thrives working with operations, social, content, and development teams; effective at leading peers through influence.

Nice To Haves

2+ years using enterprise bid management or marketing platforms (e.g., Skai or similar).
Experience with multivariate testing and complex campaign optimization beyond A/B.
Working knowledge of marketing operations tools such as tag managers and consent/attribution solutions (e.g., Freshpaint, Invoca, Osano, Salesforce or comparable systems).
Experience configuring Google Search Console and resolving crawl/indexation issues; familiarity with rank‑tracking tools (SEMrush, Google Search Console).
Comfort with Business Intelligence and reporting tools (Looker Studio, Power BI) and data visualization best practices.
Experience with programmatic Demand‑Side Platforms, brand safety settings, private marketplace deals, and creative quality optimization.

Responsibilities

Own the end‑to‑end media strategy for your facility portfolio and assigned line(s) of business, spanning paid online ads, referral partner listings and ads, traditional media, and SEO & AIO.
Lead peers and cross‑functional partners toward shared outcomes without formal direct reports; model “leaders who do” by pairing strategy with hands‑on delivery.
Build and maintain annual, quarterly, and monthly plans with clear objectives, budgets, channels, creative themes, and measurement frameworks.
Establish testing roadmaps (A/B and multivariate) for ads, audiences, creatives, formats, landing pages, and organic content; maintain a prioritized hypothesis backlog and document learnings.
Perform daily, weekly, and monthly optimization across accounts, campaigns, ad groups, ads, keywords, audiences, creatives, and landing pages.
Conduct platform audits (settings, structure, budgets, tracking, Creative Quality, Brand Safety, etc) and implement remediation plans.
Monitor and adjust bidding and budget strategies; leverage bid management tools (e.g., Skai or similar) where applicable.
Write and refine ad copy and landing page copy aligned to facility and line of business goals, compliance standards, and brand guidelines.
Partner with Social Media and Creative to ensure full‑funnel alignment
Own directory and partner listing profiles and associated ad placements (e.g., healthcare referral platforms), ensuring accurate profiles, category alignment, ratings/reviews stewardship, and local search visibility.
Implement structured data, UTM governance, and conversion tracking to attribute performance from referral sources.
Coordinate planning and buying (in partnership with vendors or internal teams), manage creative development, flighting, and trafficking.
Define measurement approaches (reach/frequency, lift, matched‑market tests, incrementality) and integrate results into omnichannel reporting.
Develop comprehensive SEO roadmaps covering technical health, content optimization, on‑page and off‑page improvements, local listings, and internal linking.
Lead keyword and intent research to guide content strategy, landing page architecture, and site taxonomy.
Address technical SEO issues (site speed, crawlability, indexation, schema, redirects) in partnership with web developers; configure Search Console and analytics properly.
Use AI‑assisted tooling responsibly for content ideation, meta data drafts, and outline generation with human review for accuracy, compliance, tone, and brand voice.
Oversee link‑earning strategies to build domain authority and trust; monitor for spam and toxicity.
Optimize and maintain facility local listings (e.g., business profiles), ensuring UNAP consistency and review response processes.
Track conversions and customer journeys using analytics and attribution tools; ensure tagging accuracy across platforms and properties.
Produce monthly performance reports and initiative summaries; present findings, insights, and next‑step recommendations to facility and line of business stakeholders.
Tie outcomes to Key Performance Indicators (traffic, qualified inquiries, conversion rates, cost per outcome, return on ad spend, share of voice, rankings, local visibility) and show causal impact via tests where feasible.
Lead regular educational sessions, office hours, and training for the marketing team and broader organization; contribute to a monthly educational newsletter.
Collaborate closely with Operations, Marketing Operations and Social Media teams to ensure a consistent customer journey.
Document best practices, playbooks, and checklists; drive adoption across teams.
Stay current with platform updates, algorithm changes, and AI governance; propose proactive adjustments.
Execute project tasks to timeline, communicate status proactively, and manage shifting priorities.
Maintain strong relationships with facilities and line of business stakeholders; run monthly strategy sessions and communicate quarterly plans.
Continuously identify issues and opportunities, addressing root causes and scaling wins.

Benefits

Competitive Base Salary commensurate with experience
Comprehensive Medical, Dental, and Vision Insurance
401(k) Plan with Company Match
Paid Time Off (PTO) and recognized holidays
Company-paid Basic Life and AD&D Insurance
Employee Assistance Program (EAP) and mental wellness resources
Opportunities for professional growth and advancement within Acadia’s nationwide network

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