Creative Strategist (Performance Marketing)

DESIGNLIBRO INC • San Jose, CA

48d

About The Position

We are looking for a high-performing Creative Strategist to join our Brand Management team. This role is a vital bridge between our Creative and Data teams, specifically focused on "lower-funnel" growth activities including ads, email, and promotional campaigns. You will be responsible for translating complex performance data into actionable creative hypotheses that drive high-volume ad output and conversion.

This is a global role requiring close collaboration with our internal design and ad operations teams based in Shenzhen. Candidates must be comfortable with "evening hours" to accommodate time zone overlap for real-time collaboration with our international partners.

Requirements

• Experience: 3–5+ years in a creative strategy or performance marketing role, preferably at a high-growth D2C (Direct-to-Consumer) brand or agency.
• Volume Mastery: Proven track record of managing high volumes of ad creative (spending $700k–$1M+ monthly).
• Technical Chops: Deep familiarity with Meta Ad Library, Google Analytics, and ad performance metrics.
• Global Mindset: Ability to work flexible "mid-day to early evening" hours to collaborate with teams in Shenzhen.
• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

Nice To Haves

• Language (Preferred): Professional proficiency in Mandarin is a significant advantage for collaborating with our international design team.

Responsibilities

• Data-to-Creative Translation: Analyze performance data (CTR, ROAS, CPA) from 100+ creative tests per week to identify winning patterns and brief designers on smarter iterations.
• Campaign Strategy: Develop comprehensive creative briefs for major performance channels (Meta, Google Ads, TikTok) that balance brand storytelling with direct-response science.
• AI Integration: Serve as a gatekeeper for AI implementation within creative production, policing quality while leveraging emerging tools to boost speed and volume.
• Cross-Functional Collaboration: Partner directly with Ads Operations and Visual Design teams in Shenzhen to manage the end-to-end production lifecycle.
• Performance Policing: Proactively audit the Meta Ads Library and internal feeds to flag branding inconsistencies and ensure only high-performing assets are live.

Benefits

• Global Exposure: Work on a truly international team with high-impact visibility across the U.S. and China.
• High Growth: Play a pivotal role in our 2026 expansion and hiring plan.
• Modern Benefits: Competitive compensation package with a performance-driven bonus structure.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level