Performance Strategist I

Liftoff•Costa Mesa, CA

About The Position

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About Performance Strategy As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments. Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on campaign set up, performance, and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world, performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org, which the table below highlights.

Requirements

0-1 years campaign optimisation, BI, or analytical experience.
Able to manipulate data in Excel using Pivot tables and calculated fields.
The ability to be precise when under time pressure
Well-developed organizational skills.
Manage workload and prioritise tasks proficiently
The ability to draw insights from data
A proactive and outcome-driven approach
The ability to communicate clearly and concisely
A bachelor's degree from an accredited university is required

Responsibilities

Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls.
Upload & maintain the best performing creatives on campaigns with a high degree of accuracy.
Ensure campaign tracking is set up correctly so we can correctly monitor the performance of our campaigns
Be an expert in our platform and optimize campaigns for post-install goals using proprietary tools and dashboards, and make recommendations to the client-facing team
Identify and escalate issues to management and internal teams
Be forward-thinking with knowledge sharing - provide regular updates in internal team meetings
Identify & analyze performance trends and potential issues