Performance Marketing Specialist

Bestway USA, Inc.•Chandler, AZ

21h•Hybrid

About The Position

At Bestway USA, our passions and innovations come to life thanks to the people who work here. We value diversity and believe that different backgrounds, ideas, and perspectives help us spread happiness and create a culture of positivity. We embrace flexibility and many of our positions offer a hybrid work-from-home schedule. Bestway USA was selected as one of the top companies to work for in Arizona for 5 consecutive years, most recently in 2025! We generously start all employees with at least 20 days of paid time off annually and at least 14 paid holidays. We are a hard-working, casual, dog-friendly company (yes, your polite and playful pup is always welcome at our office!). We invest in our employees' - and their families - health; we believe this is part of your total compensation, so we strive to keep employee costs low and contribute thousands each year to every plan's premium. Our Core Values of Respect, Recognition, Accountability, Leadership, and Communication guide our decision making, how we engage with others, and how we lead our teams. The Performance Marketing Specialist serves as a point of contact for Bestway’s retail media agency, ensuring smooth collaboration, timely delivery of creative assets, and effective execution of campaigns across major retail platforms. Beyond agency management, this role will be responsible for daily monitoring and optimization of Google PPC campaigns, refreshing e-commerce storefronts, supporting reporting and analytics, and assisting with SEO and data insights. The Performance Management Specialist will play a critical role in bridging external partners with internal teams (sales, project management, creative services) while driving performance across retailers such as Amazon, Walmart, Target, Costco, Sam’s Club, and BestwayUSA.com.

Requirements

Ability to serve as the point of contact for external agencies, coordinating creative deliverables, and ensuring campaign alignment
Strong proficiency in campaign reporting, performance analysis, and translating data into actionable insights
Excellent communication, project management, and organizational skills; ability to collaborate cross-functionally and manage multiple priorities
4–6 years of professional experience in digital marketing or performance marketing
Hands-on experience managing campaigns with retail media platforms (Walmart Connect, Amazon Advertising, PacView, Target, Costco, Sam’s Club)
Proven track record of executing and optimizing Google Ads (Search, Shopping, Merchant Center) with measurable ROI
Familiarity with tools like Google Search Console and SEMrush; ability to conduct keyword research and support SEO initiatives
Proficiency with ad platforms (Facebook Ads Manager, TikTok Ads), and analytics tools (Google Analytics, Excel/Sheets)

Responsibilities

Act as a point of contact for Bestway’s retail media agency
Coordinate creative needs with project management and creative services teams (imagery, video, copy)
Ensure timely delivery of assets and alignment with campaign objectives
Document and distribute meeting notes from monthly sales/agency
Execute, monitor, and optimize Google Paid Search and Shopping campaigns
Track performance metrics and provide actionable insights to the Digital Marketing Manager
Refresh creative assets and execute quarterly/seasonal updates for Amazon, Walmart, Target, and BestwayUSA.com brand stores
Ensure new SKUs are updated with appropriate creative and promotional content
Coordinate creative needs for product promotions with project management and creative services teams (imagery, video, copy)
Assist in compiling monthly, annual, and year-to-date reports for digital advertising and sales requests
Support the creation of reporting documents for internal stakeholders
Provide campaign performance insights to the Digital Marketing Manager
Pull data from Google Search Console and SEMrush for keyword research and performance tracking
Share findings with the manager and execution teams to inform strategy
Support “Shop Now” campaigns across Facebook, Instagram, and TikTok (BestwayUSA.com and 3P)
Monitor performance daily and execute adjustments as needed

Benefits

We generously start all employees with at least 20 days of paid time off annually and at least 14 paid holidays.
We invest in our employees' - and their families - health; we believe this is part of your total compensation, so we strive to keep employee costs low and contribute thousands each year to every plan's premium.
dog-friendly company

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