Performance Marketing Specialist

BlackDoctor, Inc. • Chicago, IL

3h • $75 - $85 • Remote

About The Position

We are seeking a data-driven and strategic Performance Marketing Specialist to lead our audience growth and monetization efforts. This role is responsible for developing and executing high-impact strategies across social, SEM, and native platforms to ensure the fulfillment of client guarantees while expanding our digital reach. The ideal candidate blends technical proficiency in campaign management with an analytical mindset to drive business growth and optimize site performance.

Requirements

• 3-4 years of hands-on experience in paid media (Paid Search, Paid Social, and Sponsored Content).
• Experience with GTM, GA4 (or similar analytic tools), Pixels, and UTMs.
• Proficiency in using Microsoft Excel to compile reports and perform in-depth data analysis.
• A solid understanding of digital media trends, programmatic landscapes, and performance marketing strategies is a must
• Superior problem-solving abilities paired with excellent organizational and project management skills.

Nice To Haves

• health/pharma experience

Responsibilities

• Develop and execute audience acquisition strategies that grow our reach and ensure the fulfillment of client guarantees across social, SEM, and native channels.
• Identify and manage 3rd party relationships and evaluate potential new traffic partners to diversify acquisition sources.
• Manage 3rd party relationships and identify potential new traffic partners to expand the BD ecosystem.
• Generate and oversee creative assets within key platforms (Meta, Google, etc.) to drive high-quality audiences to our digital properties.
• Oversee daily PPC bid management and implement real-time campaign optimizations across all advertising channels.
• Employ rigorous testing strategies for channel expansion, audience engagement, and improved conversion efficiency.
• Analyze 1st and 3rd party data in collaboration with the client engagement team to optimize site and campaign performance.
• Improve existing campaign reporting frameworks and provide deep-dive analysis into channel health.
• Create long-term strategic recommendations based on data insights to drive sustainable business growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed