Performance Marketing Specialist

MGMA-ACMPE•Inverness, CO

just now•$55,000 - $65,000•Hybrid

About The Position

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help. The Medical Group Management Association (MGMA is looking for an Performance Marketing Specialist to join our Denver/hybrid team. The Performance Marketing Specialist is responsible for supporting the development and execution of bottom-of-funnel marketing campaigns across all product lines for the Medical Group Management Association (MGMA). This role focuses on driving conversions and qualified leads through tactical execution of paid media, retargeting, email acquisition, and landing page optimization. The Performance Marketing Specialist works closely with cross-functional teams to implement campaigns that align with MGMA’s digital strategy, while ensuring brand consistency and performance-driven outcomes.

Requirements

Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision and values.
Experience developing and executing marketing campaigns and tactics including web, email, print collateral and digital mediums.
Proficient in Microsoft Office.
Strong writing, editing and proofreading skills.
Experience or ability to use a full marketing tech stack such as Marketo, Kentico, Eloqua and Microsoft Dynamics.
Strong experience with website content management and basic HTML skills.
Ability to work effectively with internal service providers to produce quality campaign materials.
Problem solving skills, ability to work on multiple projects at one time and assimilate feedback from multiple stakeholders while adhering to deadlines.
Ability to execute activity with varying amounts of direction.
Excellent communication, customer service and problem-solving skills.
Strong organizational and project management skills.
An active self-learner and creative mind that brings new ideas to the table.
Must have the ability to establish effective internal and external working relationships.
Ability to synthesize data from various sources into actionable inferences
A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required.
Two (2) or more years in a marketing campaign planning and execution role is required.
At least one year experience leveraging a full Martech stack to generate campaigns.
Must have reliable transportation.
Must have a valid driver’s license.

Nice To Haves

Experience with inbound and outbound, B2B and B2C marketing programs preferred.
Experience in A/B (split-run) testing and familiarity with Google Analytics is strongly preferred.
Healthcare experience is preferred.
An equivalent combination of education and experience may be substituted on a year for year basis.

Responsibilities

Execute marketing campaigns and tactics with the strategic oversight of marketing management.
Collaborate with internal service providers and stakeholders to maximize all available marketing channels including web, email, direct mail, media placement, digital and more.
Coordinate and keep track of multiple projects and meet campaign deadlines.
Generate and interpret campaign performance data to shape future tactics for improved performance.
Assist in enforcing brand marketing guidelines through each designated product and campaign to ensure cohesive feel across the organization.
Work as a team player within the Marketing department, and across departments of the organization, to support brand and product awareness. This includes attending team meetings for planning for and assisting in content creation to support campaigns and drive response.
Work with the Design team on creative development and coordinate approval processes for promotional materials, website content, advertisements, and other marketing related projects.
Create and execute successful and complex automated marketing campaigns utilizing the marketing automation platform with guidance from the Performance Marketing Manager.
Update and manage webpages for a specific product line(s) utilizing website best practices.
Write, proofread, and edit copy and creative content across different medium.
Prepare and present reports summarizing information, including collecting and compiling feedback in an easily reviewed and understood format.
Other duties as required and necessary to ensure the success of the organization.

Benefits

MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability.
We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities.
We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays.
From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience.

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