Performance Marketing Specialist (Part-time)
About The Position
Crazy Good Marketing (CGM) is a national, fully remote marketing agency built for execution, speed, and results. We’re a lean team of experienced marketers who step in, get work done, and deliver measurable impact across multiple client accounts. No fluff. No handholding. Just smart, disciplined execution. We’re looking for a hands-on performance marketer who can confidently manage multiple client accounts and set up, maintain, and optimize Google’s marketing and analytics tools. This is a part-time, execution-first role. You will be in the platforms—launching campaigns, configuring tracking, fixing issues, and optimizing performance. This is not a coordinator or strategy-only position. This is for someone who executes consistently, sets up tracking correctly, and keeps performance moving across multiple accounts.
Requirements
- 4+ years of hands-on SEO and SEM experience
- Proven experience running and optimizing paid campaigns
- Strong experience setting up and managing Google tools, including: Google Analytics 4 Google Search Console Google Tag Manager
- Solid understanding of performance marketing and conversion optimization
- Working knowledge of WordPress environments
- Experience managing multiple clients simultaneously
- Strong analytical, troubleshooting, and problem-solving skills
- Highly responsive, organized, and accountable
- Comfortable working independently with minimal oversight
- This is not a typical 8am-5pm role but expected to respond to clients and address needs during standard business hours
Nice To Haves
- TikTok Ads experience
- LinkedIn Ads or Sales Navigator experience
- CRO or landing page optimization experience
- Familiarity with AI search optimization tools or workflows
Responsibilities
- Paid Media Execution
- Build, launch, and optimize campaigns across platforms such as: Facebook & Instagram TikTok Google Ads (Search, Display, Retargeting)
- Manage budgets, bids, audiences, creative testing, and optimization
- SEO & Search Execution
- Keyword research and intent mapping
- On-page SEO execution (meta titles, descriptions, structure)
- Local SEO and Google Business Profile management
- Content and site optimization recommendations
- Adapt strategy for AI-influenced search behavior (SGE, zero-click, intent-based discovery)
- Google Tools Setup & Management (Critical)
- Google Analytics 4 (GA4) setup, configuration, and troubleshooting
- Google Search Console setup, monitoring, and optimization
- Google Tag Manager setup, tagging, events, conversions, and debugging
- Conversion tracking across paid platforms
- Data validation and ongoing tracking accuracy
- Performance & Optimization
- Monitor KPIs and make data-driven optimizations
- Run A/B tests, funnels, heatmaps, and CRO experiments
- Use tools like SEMRush, Screaming Frog, and similar platforms
- Clearly demonstrate ROI and performance improvements to clients
- Collaboration & Delivery
- Work with content, design, and video teams to ship creative that converts
- Communicate directly with clients when needed
- Manage priorities across multiple clients without things slipping
- Track time accurately and deliver work on schedule
Benefits
- Clear scope and expectations
- Variety of client work
- Flexible part-time structure
- Performance-driven culture
- Work that ships and shows results
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
