Performance Marketing Manager

ASSA ABLOY

2d • Remote

About The Position

We are seeking a highly analytical, strategic, and growth-minded Performance Marketing Manager to accelerate our direct-to-consumer revenue.
Reporting directly to the VP of Product Marketing, you will be the driving force behind our digital customer acquisition, ecommerce growth, and performance strategy.
Stepping into a well-established DTC ecosystem, your mission will be to unlock our next phase of aggressive ecommerce growth, scale our paid digital channels, and introduce Level's beautifully designed, premium smart locks to a wider audience of homeowners and tech enthusiasts.

Requirements

• Experienced: 5+ years of experience in DTC performance marketing, growth marketing, or digital acquisition, ideally within consumer electronics, smart home technology, or premium consumer hardware spaces.
• Scale-Proven: A proven track record of accelerating e-commerce revenue for a consumer brand.
• Technical Expert: Deep, hands-on expertise with major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads) and e-commerce analytics tools (GA4, Shopify).
• Analytical Mastermind: You are deeply proficient with data, mastering attribution models and customer journey mapping. You know exactly which levers to pull to improve ROI.
• Brand Conscious: You have a strong appreciation for design and understand how to drive aggressive direct-response metrics without sacrificing a premium, minimalist brand identity.
• Collaborative Leader: You thrive in a fast-paced environment, are an excellent communicator, and are excited to build on past channel successes to push our DTC engine to new heights.

Responsibilities

• Conversion Rate Optimization (CRO): Partner with the e-commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel.
• Cross-Functional & Creative Collaboration: Work closely with the Brand Marketing, Creative, and Product teams to ensure all performance campaigns align with Level's "invisible design" ethos and premium brand identity.
• Performance Marketing Strategy: Lead the end-to-end digital marketing strategy for Level.co, managing and scaling paid acquisition channels including Paid Search (Google Ads), Paid Social (Meta, TikTok, Pinterest), Affiliate, and Display.
• Budget & KPI Ownership: Manage the DTC media budget, allocating spend efficiently to meet and exceed ambitious targets for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Action (CPA), and Lifetime Value (LTV).
• Data & Analytics: Utilize Google Analytics (GA4) and other attribution tools to build transparent performance dashboards. Deliver actionable business insights and strategic pivots directly to Marc Lee and the executive team.
• Agency Management: Act as the primary point of contact for external performance marketing, media buying agencies, and affiliate networks, ensuring high-quality output and tight alignment with Level's aggressive growth goals.

Benefits

• Competitive base salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance.
• The agility and culture of a tech startup combined with the global scale and stability of ASSA ABLOY.
• Generous Paid Time Off (PTO) and paid holidays.
• Complimentary Level Lock products to seamlessly upgrade your own home!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed