Performance Marketing Manager

Profound•New York, NY

19h•$140,000 - $180,000•Onsite

About The Position

Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, we give marketers the visibility and tools to influence how they appear across ChatGPT, Perplexity, Gemini, and beyond. We're building the marketing platform for the answer-engine era. As our Performance Marketing Manager, you'll own paid media execution across all channels: Google, LinkedIn, YouTube, Meta, and beyond. You'll be the hands-on expert who builds, optimizes, and scales the campaigns that drive pipeline for Profound. You'll work closely with our Demand Generation Manager and Head of Growth marketing to set the strategy and define the campaigns. Your job is to bring those campaigns to life with precision, testing creative, optimizing audiences, managing budgets, and relentlessly improving performance. This is a role for someone who loves the craft of paid media, the bidding strategies, the A/B tests, the account structures, the incremental gains that compound into outsized results.

Requirements

You have 3+ years of hands-on experience running B2B paid media campaigns, with proven results in pipeline and revenue contribution.
You're deeply proficient in Google Ads and LinkedIn Ads. Experience with YouTube, Meta, and programmatic is a plus.
You understand the B2B buyer journey and how paid media fits into a broader demand gen strategy.
You're a clear communicator who can explain performance, trade-offs, and recommendations to non-experts.
You've worked with or managed paid agencies and know how to get the best out of external partners.
You're comfortable in HubSpot or similar CRMs/MAPs and understand how paid connects to lifecycle and pipeline.
You're proactive and ownership-oriented: you don't wait to be told what to optimize.

Nice To Haves

Bonus: experience marketing to SEO, marketing, or martech buyers.

Responsibilities

Own execution across all paid channels: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta, and emerging platforms as we test them.
Build and manage campaigns end-to-end, from account structure and audience targeting to creative implementation and bid optimization.
Partner with the Demand Generation Manager to translate campaign strategies and ABM plays into paid media tactics.
Manage and optimize budgets across channels, reallocating spend based on performance and pipeline impact.
Run rigorous A/B and multivariate tests on creative, copy, audiences, and landing pages to continuously improve results.
Own reporting and analytics for paid channels: build dashboards, track KPIs, and surface insights that inform strategy.
Work with creative, content, and product marketing teams to brief and iterate on ad creative, ensuring assets are optimized for each platform.
Stay current on platform changes, new ad formats, and best practices
Ensure tracking, attribution, and integrations (HubSpot, GA4, etc.) are properly configured to measure true impact.