Performance Marketing Manager
About The Position
Performance Marketing Manager - Employee Benefits Bloomington, MN: Hybrid At Alera Group, our Employee Benefits team helps organizations attract, retain, and engage their workforce through thoughtful, compliant, and competitive benefits strategies. We’re seeking a Performance Marketing Manager who will contribute to delivering proactive service, strategic guidance, and an exceptional client experience. About Alera Group Alera Group was founded in 2017 and has grown to become the 14th largest broker of U.S. business. We are passionate about our clients’ success in the areas of Employee Benefits, Property and Casualty Insurance, and Financial Services. With a network of offices nationwide, our commitment to collaboration allows us to offer national resources combined with local service.. This role will focus on supporting the execution and optimization of paid media and organic search initiatives that drive measurable growth, and will partner with marketing leadership while contributing insights that help improve lead generation performance. Why Alera Group Make an Impact: Your work supports businesses and individuals in protecting what matters most. Grow With Us: We invest in development, mentorship, and long-term career growth. The Collaborative Way: We believe in accountability, teamwork, and shared success across all offices and lines of business. National Strength. Local Heart: Scale, resources, and expertise — with relationships that feel personal.
Requirements
- 3+ years of SEO and PPC performance marketing experience
- Proven success improving rankings, lead generation, and ROAS
- Experience managing high‑budget paid search programs (7‑figure)
- Hands-on experience with Google Ads, Microsoft/Bing Ads, Performance Max, Demand Gen, and Meta
- Strong analytical skills and experience with GA4, GTM, and Google Search Console
- Data-driven decision-making
- Strategic and tactical execution
- Attention to detail and compliance
- Cross-functional collaboration
- Continuous optimization mindset
Nice To Haves
- Salesforce CRM and automation experience
- Experience with Convert and AccuRanker
- Background in healthcare, insurance, financial services, or other regulated sectors
- Experience with landing page and funnel optimization
Responsibilities
- Support internal stakeholders and marketing leadership by delivering data-driven insights, campaign strategy recommendations, and digital performance support
- Collaborate with partners across Sales, Marketing Operations, and Compliance to ensure seamless execution of PPC, SEO, and lead-generation initiatives
- Contribute to internal partner satisfaction by improving lead quality, strengthening attribution visibility, and optimizing integration between paid media, SEO, and Salesforce
- Manage paid media campaigns across Google Ads, Microsoft/Bing Ads, and Meta, including Search, Performance Max, and Demand Gen campaigns
- Oversee SEO activities such as keyword research, metadata optimization, content structure improvements, and search visibility monitoring through Google Search Console
- Ensure accuracy, compliance, and alignment with best practices, particularly in regulated industries such as insurance, financial services, or healthcare
- Leverage systems and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), AccuRanker, and A/B testing platforms like Convert
- Configure and maintain conversion tracking, attribution models, tags, triggers, and dashboards to support accurate reporting and analysis
- Identify opportunities to improve ROI, reduce cost per acquisition, and enhance funnel performance through data-driven insights and experimentation
- Recommend A/B and multivariate testing strategies across ads, landing pages, and audience segments to drive measurable improvements
- Contribute to long-term strategic planning, including channel expansion, optimization roadmapping, and improved alignment between digital marketing and CRM/automation workflows
Benefits
- Alera Group offers comprehensive benefits including medical, dental, vision, life and disability coverage, 401(k), generous PTO, and more.
- Role-specific learning paths
- Leadership development programs
- Technical and compliance training
- Industry certifications and continuing education support
- Peer learning and knowledge-sharing communities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
