Performance Marketing Manager

Notion • San Francisco, CA

7d • Onsite

About The Position

The mission is to drive user acquisition and revenue growth through paid media channels. This is a high-impact role for a deeply analytical growth marketer absolutely obsessed with results, testing velocity, and scale.
Own the strategy and execution of paid acquisition across multiple channels—Google Ads, Meta Ads, Linkedin ads and emerging platforms—with the singular goal of driving scalable, profitable customer acquisition for Notion’s self-serve offerings.
This role will help drive alignment around audience targeting, messaging strategy, and campaign planning—ensuring the right message reaches the right customer, in the right channel. You’ll partner closely with product marketing, operations, creative, strategy, engineering, lifecycle, and analytics teams to guide campaign strategy and execution. You’ll bring operational rigor to the way we launch and scale campaigns, owning the systems that make us faster and more effective. This is an exciting opportunity to sit at the intersection of strategy and execution on a high-impact team.
This is a full-time role that is based in San Francisco.

Requirements

• 3–5+ years of hands-on experience running and scaling paid performance campaigns at high-growth B2SMB SaaS or consumer tech companies.
• Expertise with Meta Ads, Google Search & YouTube, and LinkedIn Ads. Bonus: experience with TikTok Ads and programmatic.
• Proven track record of managing $1M–$5M+ annual paid media budgets and achieving (beating) ROAS/CAC goals.
• Strong knowledge of attribution models, event-based tracking, and pixels/conversion APIs (GA4, Meta CAPI, Segment). Bonus: Instrumentation platform management
• Analytical mindset with proficiency in spreadsheets and behavioral analytics tools for slicing campaign data and evaluating audience performance.
• Experience launching international, language-localized campaigns a plus.
• Exceptional copywriting instincts and taste in performance creative that converts.
• Ability to thrive in a fast-paced startup—bias for action, no ego, full accountability.
• You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

Nice To Haves

• Experience marketing an AI products.
• Background in performance creative testing for video (UGC, talking-head, animated).
• Familiarity with CRO platforms and testing strategy.

Responsibilities

• Lower CAC and increase qualified leads and drive ARR impact with key Paid Media Channels.
• Systematically uncover (sometimes design) winning creative formulas and audience segments through rigorous testing. Craf trobust creative briefs that plan ahead for future product launches and messaging shifts.
• Push Notion’s acquisition engine further into a self-optimizing, compounding growth loop.
• Partner with the Performance Marketing Lead to develop new marketing ideas/approaches and broaden skill-set.
• Partner with analytics leads to build dashboards, funnel reports, and cohort analyses to uncover growth opportunities
• Build relationships across the internal organization to garner resources and insights to drive scaled success for the Performance Marketing programs.
• Regularly report on acquisition performance with actionable insights and strategic recommendations.
• Partner with Marketing Operations Lead to develop internal efficiencies and improve down-funnel conversion rates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed