Performance Marketing Manager, LoopNet

CoStar Group•Richmond, VA

1d•Onsite

About The Position

As we continue to evolve and innovate, our auction marketing program is a critical growth engine. We’re looking for a highly experienced Performance Marketing Manager to take ownership of optimizing results for every auction. This is a senior-level role for someone who thrives on autonomy, innovation, and measurable impact. You’ll have access to incredible raw material: an unparalleled audience, rich datasets, and advanced marketing technology. What we need is a visionary who can connect these pieces into a cohesive strategy that drives exceptional auction outcomes.

Requirements

Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
Track record of commitment to prior employers.
5+ years of experience in performance marketing, ideally in a marketplace environment.
Deep technical knowledge of marketing automation, programmatic buying, and personalization.
Proven ability to manage large-scale campaigns and budgets with a focus on measurable results.
Excellent analytical skills and experience with data-driven decision-making.

Nice To Haves

Track record of defining and executing long-term performance strategies.
Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
Expertise in marketing tech stacks, automation platforms, and personalization engines.
Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
Comfortable driving transformation in evolving programs and implementing scalable processes.
Ability to present insights and recommendations to senior leadership.

Responsibilities

Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
Inform and implement advanced tactics including automated communications and triggered campaigns.
Build scalable processes for campaign delivery and optimization across multiple channels.
Use our extensive data to inform targeting, bidding strategies, and personalization.
Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
Work closely with leadership while operating with autonomy to push initiatives forward.
Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks