Performance Marketing Manager (Native Advertising)

MyPlanAdvocate

2d•$100,000•Remote

About The Position

Healthy Labs is a fast-growing digital publisher and performance marketing leader in the insurance and healthcare space. Through our portfolio of consumer-facing brands, we connect millions of Americans with trusted carriers and brokers across Medicare Advantage, Auto/Home, and Life Insurance. With a strong foundation in technology, compliance, and scale, we are building the future of consumer acquisition. Adir Ventures is an investment firm focused on technology-enabled insurance business. Some of their portfolio includes companies that are Healthy Labs (Medicare Marketing), MyPlanAdvocate (Healthcare Plans, Medicare), and Optimyl (Healthcare Plans, Small Business). We’re seeking a highly analytical, data-driven Performance Marketing Manager to lead and scale our native advertising efforts In various insurance verticals. This role owns strategy and execution end to end - managing budgets, creative direction, targeting, and performance optimization to drive compliant, high-quality leads at scale. You will analyze complex data sets, identify growth levers, and develop innovative testing strategies that increase ROI and revenue. The ideal candidate blends analytical rigor with creative thinking, operates with a business-owner mindset, and takes full accountability for outcomes while collaborating cross-functionally to drive performance.

Requirements

3-7 years of experience in performance marketing, preferably in the insurance lead generation vertical
Proven track record of managing and optimizing native advertising campaigns in high-value, considered purchase verticals
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
Experience with marketing analytics tools and platforms such as Looker
Proficiency in setting up and managing campaigns in Taboola, Outbrain, and other relevant platforms
Excellent project management skills with the ability to thrive in a fast-paced environment
Bachelor's degree in Marketing, Business, or a related field (or equivalent years of experience)
Highly quantitative mindset with a data-driven approach to decision-making
Outstanding presentation and communication skills, both written and verbal
Critical thinking and creative problem-solving abilities

Responsibilities

Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets.
Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards.
Identify and unlock new revenue opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks.
Translate complex datasets into actionable insights that materially improve performance and competitive advantage.
Diagnose performance bottlenecks through root-cause analysis and implement high-impact optimizations across targeting, bidding, creative, and funnel strategy.
Build scalable reporting frameworks and dashboards that enable faster, smarter decision-making across the team.
Leverage automation, tracking infrastructure, and emerging technologies to create operational leverage and drive efficiency.
Develop differentiated campaign angles and positioning tailored to the Medicare audience that improve click quality and downstream conversion value.
Partner cross-functionally to align media strategy, creative execution, and compliance requirements into a cohesive growth engine.
Stay ahead of regulatory changes, platform policies, and competitive dynamics to proactively adapt strategy.
Build repeatable acquisition playbooks that turn successful tests into scalable, durable revenue streams.
Continuously raise the performance bar by introducing new experimentation frameworks and performance standards.