Performance Marketing Lead, Growth
About The Position
At Harvey, we’re transforming how legal and professional services operate — not incrementally, but end-to-end. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. With 700+ customers in 58+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team is sharp, motivated, and deeply committed to the mission. We move fast, operate with intensity, and take real ownership of the problems we tackle — from early thinking to long-term outcomes. We stay close to our customers — from leadership to engineers — and work together to solve real problems with urgency and care. If you thrive in ambiguity, push for excellence, and want to help shape the future of work alongside others who raise the bar, we invite you to build with us. At Harvey, the future of professional services is being written today — and we’re just getting started. Role Overview We’re looking for a Growth Marketing Lead to own our paid media performance and scale Harvey’s customer acquisition engine. This role will work closely with our agency partner, internal GTM teams, and product marketing to drive growth across channels and audiences.
Requirements
- 6+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS.
- Deep knowledge of Google Ads, LinkedIn Ads, display/retargeting, and paid search; comfort testing new/emerging platforms.
- Experience managing and getting the best out of agencies and vendors.
- Strong grasp of journey design and funnel optimization—you think in terms of lifecycle and conversion, not just clicks.
- Track record of running A/B tests with meaningful, measurable results.
- Analytical mindset with expertise in tools like GA4, attribution platforms, or marketing automation.
- Collaborative and cross-functional: able to partner closely with Product, Sales, and Customer Success.
- Bias for experimentation and iteration—comfortable testing, failing fast, and scaling what works.
Responsibilities
- Lead and optimize Harvey’s paid acquisition strategy across SEM, paid social, display, remarketing, programmatic, and emerging paid channels.
- Partner with our paid media agency to set goals, monitor performance, and iterate toward efficient pipeline contribution.
- Develop journey mapping and campaign architecture to connect creative, audience segmentation, and landing experiences.
- Build and manage A/B testing roadmaps across ads, creative, and landing pages to improve CTR, conversion, and ROI.
- Launch and scale new paid channels that can diversify acquisition (e.g., YouTube, Reddit, G2).
- Evaluate, recommend, and implement tools and platforms that enhance paid performance, tracking, and attribution.
- Partner with broader marketing and sales to align paid programs with product launches, campaigns, and pipeline targets.
- Track performance and report against marketing OKRs, including cost efficiency, lead quality, and contribution to revenue.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
