Performance Marketing & Growth Manager

Nolia Health•Seattle, WA

7h•Remote

About The Position

Performance Marketing & Growth Manager Nolia Health Full-time or Contract | Remote (U.S.) Help scale one of the most important growth engines in healthcare At Nolia Health, we’re building the clinical infrastructure to support the 63 million family caregivers in the U.S.—a population the healthcare system depends on, but has historically overlooked. We’ve already built a strong foundation in paid acquisition. Now we’re looking for someone to come in, take ownership, and make it significantly better. This is a role for a hands-on operator who wants to work close to revenue, own outcomes, and see the direct impact of their work on growth. The role You will own and optimize the parts of the funnel that most directly drive growth: Paid acquisition (Meta + Google) Landing pages and conversion flows Consult → billable session conversion The immediate goal is simple: More qualified consults. Higher conversion to billable care. Better efficiency across the funnel. This is not a strategy-only role. You will be in the platforms, in the data, and in the experiments every day.

Requirements

You’re a builder and optimizer who likes being close to the numbers—and improving them.
3–7+ years in performance marketing or growth roles
Deep, hands-on experience with Meta Ads and Google Ads
A track record of improving conversion rates and CAC efficiency
Strong analytical instincts—you know how to turn data into action
Comfort operating independently in a fast-moving, ambiguous environment

Nice To Haves

You focus on real outcomes (not just leads, but revenue and conversion quality)
You use the latest and greatest technology and tools to experiment quickly
You move quickly and iterate often—you don’t wait for perfect information
You’re both creative and analytical (you can write copy and read a funnel)
You take ownership—you see problems and fix them
You care about building systems that scale, not just short-term wins
Bonus if you have experience with Healthcare, caregiving, Medicare, or other trust-sensitive categories
Referral marketing or partnership-driven growth
Tools like Webflow, HubSpot, PostHog, Customer.io, or similar
Content marketing, SEO, or thought leadership amplification

Responsibilities

Own and scale paid acquisition
Manage and optimize campaigns across Meta and Google Ads
Drive improvements in: Cost per consult, Consult-to-booking rate, Cost per billable session
Create new ads (basic design skills)
Test new: Creative angles, Messaging, Audiences, Offers and conversion paths
Make clear, data-driven recommendations on budget allocation and scaling
Improve conversion across the funnel
Optimize landing pages, forms, and scheduling flows
Identify drop-off points from: Ad click → consult, Consult → booked session, Booked → billable
Run structured experiments across: Headlines and messaging, Page layouts and UX, CTAs and form design
Build a more predictable, testable acquisition system
Support growth beyond paid media
Help identify and develop referral and partnership channels
Support outbound efforts with messaging and lightweight campaigns
Contribute to content and SEO initiatives tied to caregiver intent
Reinforce campaign themes across organic and social channels